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HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.
Episodes
2 days ago
2 days ago
Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes.
However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn’t always feasible. The challenge of providing effective training is real - and ignoring it is no longer an option.
I talked with Luis Garcia, President and Co-Founder of PETE, about how personalized, scalable training solutions - covering everything from onboarding to compliance and technical upskilling - are not just helpful, but essential for long-term success.
PETE Learning is an Orlando-based HR tech startup helping businesses streamline and optimize their learning initiatives, through its AI-led training platform.
In a wide-ranging discussion, Luis and I talked about:
✅ The limitations of traditional training methods — and how AI is changing the game.
✅ How PETE’s AI algorithms deliver dynamic, scalable learning experiences.
✅ Why effective onboarding and continuous development are key to employee retention.
✅ Growth strategies through digital marketing and sales.
✅ The role of strategic acquisitions in expanding PETE’s offerings and strengthening its platform.
✅ How PETE leverages local networks and digital channels to scale its reach.
✅ And much more!
You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.
Website: www.pete.com
LinkedIn: www.linkedin.com/in/luisegarcia
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Tuesday Mar 25, 2025
Tuesday Mar 25, 2025
Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career.
I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams.
One of the standout aspects of Aphrodite HR is its specialized approach to the unique demands of fertility practices. Unlike other medical fields, fertility services operate on irregular schedules, dictated by the unpredictable nature of patient cycles. This creates distinct challenges in ensuring work-life balance for staff - something Cecilia and her team are dedicated to solving.
In a wide-ranging discussion, Cecilia and I talked about:
✅ How and why she started an HR side business in such a specialized market.
✅ Strategies to prevent burnout and stay productive while managing a demanding career and business.
✅ Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships.
✅ Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively.
✅ Adapting services to meet client needs by understanding key challenges and delivering tailored solutions.
✅ How she markets and grows her business.
✅ And much more.
Website: www.aphroditehr.com
LinkedIn: www.linkedin.com/in/clarkcecilia
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks
Website: www.targeted-hr.com
LinkedIn: linkedin.com/company/targeted-hr-consulting/
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Monday Mar 03, 2025
Monday Mar 03, 2025
Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure.
With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients.
Today, that bold decision has grown into a thriving venture, making a real impact on businesses and their people.
People Matters HR is now a growing company based in Bury, Greater Manchester, specializing in providing tailored HR and Health & Safety support to businesses of all sizes.
In a wide-ranging discussion, Niel and I talked about:
✅ Identifying a market gap and launching an HR consultancy business.
✅ Balancing family responsibilities while transitioning to entrepreneurship.
✅ The impact of networking on People Matters HR’s early growth.
✅ Pricing strategies for client acquisition and business sustainability.
✅ Transitioning out of daily operations for long-term success.
✅ The role of branding and SEO in driving business growth.
✅ Expanding into leadership development beyond compliance work.
Thanks, Niel!
Website: www.peoplemattershr.co.uk
LinkedIn: www.linkedin.com/in/nielcope
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Monday Feb 24, 2025
Monday Feb 24, 2025
Many business owners get stuck doing 'busy work' that could easily be delegated.
These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth.
I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform your business operations.
In a wide-ranging discussion, Victoria and I talked about:
✅ The comprehensive services a virtual assistant (VA) can provide.
✅ Who the ideal client is for a VA.
✅ Common misconceptions about virtual assistants.
✅ Essential tips for first-time VA users.
✅ How to build an effective and productive working relationship.
✅ And much more.
You can find the podcast discussion on the Get More HR Clients website.
If you want to work with Victoria, here are her details:
Victoria's website: www.JITLoop.com
Connect with Victoria on LinkedIn: www.linkedin.com/in/victoriaiancu
While you're here...
After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:
- Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
- Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.
- THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.
To help HR business owners with these three things, we've released a new growth resource:
The HR Business Accelerator Group.
SHOW NOTES:
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- The HR Business Accelerator Group.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Monday Feb 10, 2025
Monday Feb 10, 2025
Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?
Try the Bend & Snap Method - a ridiculous name but a good strategy.
In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.
While you're here...
After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:
- Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
- Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.
- THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.
To help HR business owners with these three things, we've released a new growth resource:
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Monday Feb 03, 2025
Monday Feb 03, 2025
Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges.
Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how businesses can stay ahead of these trends.
In a wide-ranging discussion, Alice and Ben talked about:
✅ How HumansR assists small businesses with specific HR functions.
✅ Common HR challenges faced by small businesses.
✅ Strategies for attracting and retaining talent, especially in competitive labor markets.
✅ The benefits of choosing an HR consulting firm over managing HR internally.
✅ HumansR’s plans for business growth.
✅ How the increasing demand for flexibility and inclusivity is reshaping HR practices.
✅ And much more.
Website: www.humansr.com
LinkedIn: www.linkedin.com/in/ferrettialice
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Planner - On-Demand Masterclass & Workbook
- Start Your HR Business - Coaching program
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Wednesday Jan 29, 2025
Wednesday Jan 29, 2025
Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results.
Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage.
In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives.
In a wide-ranging discussion, Doug and I talked about:
✅ Understanding your audience’s habits to craft effective prospecting strategies.
✅ Using metrics like churn and refund rates to set realistic sales goals.
✅ The impact of consistent, tailored outreach efforts.
✅ Building genuine connections through simple actions like phone calls.
✅ Adapting to market shifts, including remote work trends.
✅ And much more.
Website: www.ceosalesstrategies.com
LinkedIn: www.linkedin.com/in/dougbrown123
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
- HR Business Planner - On-Demand Masterclass & Workbook
- Start Your HR Business - Coaching program
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Friday Jan 10, 2025
Friday Jan 10, 2025
Not getting enough sales leads, meetings, and new clients for your HR-related business?
Try the Sales Manager Method.
While you're here...
After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:
- Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
- Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.
- THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.
To help HR business owners with these three things, we've released a new growth resource:
In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Monday Dec 23, 2024
Monday Dec 23, 2024
Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job.
In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action!
While you're here...
After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:
- Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
- Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements.
- THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action.
To help HR business owners with these three things, we've released a new growth resource:
In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
