A Better HR Business

Episode 277 - Running An HR Side Business - with Cecilia Clark - Founder of Aphrodite HR (HR Fertility Practices)

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career.

I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams.

One of the standout aspects of Aphrodite HR is its specialized approach to the unique demands of fertility practices. Unlike other medical fields, fertility services operate on irregular schedules, dictated by the unpredictable nature of patient cycles. This creates distinct challenges in ensuring work-life balance for staff - something Cecilia and her team are dedicated to solving.

In a wide-ranging discussion, Cecilia and I talked about:

✅ How and why she started an HR side business in such a specialized market.

✅ Strategies to prevent burnout and stay productive while managing a demanding career and business.

✅ Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships.

✅ Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively.

✅ Adapting services to meet client needs by understanding key challenges and delivering tailored solutions.

✅ How she markets and grows her business.

✅ And much more.

Website: www.aphroditehr.com

LinkedIn: www.linkedin.com/in/clarkcecilia

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 276 - How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks

Website: www.targeted-hr.com

LinkedIn: linkedin.com/company/targeted-hr-consulting/ 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 275 - Growing From Solo HR Consultant To A Larger Consulting Business - with Niel Cope from People Matters HR

Nearly 14 years ago, while serving as an HR Director for a major Manchester charity, Niel Cope identified a gap in the market - local businesses lacking the right HR support and infrastructure.

With a deep passion for helping organizations manage and develop their people, Niel took the leap, launching a business in the midst of a recession, with five kids, a big mortgage, and no clients.

Today, that bold decision has grown into a thriving venture, making a real impact on businesses and their people.

People Matters HR is now a growing company based in Bury, Greater Manchester, specializing in providing tailored HR and Health & Safety support to businesses of all sizes.

In a wide-ranging discussion, Niel and I talked about:

✅ Identifying a market gap and launching an HR consultancy business.
✅ Balancing family responsibilities while transitioning to entrepreneurship.
✅ The impact of networking on People Matters HR’s early growth.
✅ Pricing strategies for client acquisition and business sustainability.
✅ Transitioning out of daily operations for long-term success.
✅ The role of branding and SEO in driving business growth.
✅ Expanding into leadership development beyond compliance work.

Thanks, Niel!

Website: www.peoplemattershr.co.uk

LinkedIn: www.linkedin.com/in/nielcope

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 274 - How (and Why) To Work With A VA/Virtual Assistant - with Victoria Iancu from JIT Loop

Many business owners get stuck doing 'busy work' that could easily be delegated.

These days, virtual assistants have become essential partners for HR business owners - helping businesses streamline operations, improve efficiency, and focus on growth.

I recently spoke with my long-time and much-appreciated virtual assistant, Victoria Iancu, about how working with a virtual assistant can transform your business operations.

In a wide-ranging discussion, Victoria and I talked about:

✅ The comprehensive services a virtual assistant (VA) can provide.
✅ Who the ideal client is for a VA.
✅ Common misconceptions about virtual assistants.
✅ Essential tips for first-time VA users.
✅ How to build an effective and productive working relationship.
✅ And much more.

You can find the podcast discussion on the Get More HR Clients website.

If you want to work with Victoria, here are her details:

Victoria's website: www.JITLoop.com

Connect with Victoria on LinkedIn: www.linkedin.com/in/victoriaiancu

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Accelerator Group.

SHOW NOTES: 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• The HR Business Accelerator Group.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Episode 273 - Use The 'Bend & Snap Method' To Win New Clients

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?

Try the Bend & Snap Method - a ridiculous name but a good strategy.

In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.   

 

 

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Episode 272 - Growing An HR Consulting Business - with Alice Ferretti from HumansR

Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges.

Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how businesses can stay ahead of these trends.

In a wide-ranging discussion, Alice and Ben talked about:

✅ How HumansR assists small businesses with specific HR functions.

✅ Common HR challenges faced by small businesses.

✅ Strategies for attracting and retaining talent, especially in competitive labor markets.

✅ The benefits of choosing an HR consulting firm over managing HR internally.

✅ HumansR’s plans for business growth.

✅ How the increasing demand for flexibility and inclusivity is reshaping HR practices.

✅ And much more.

Website: www.humansr.com

LinkedIn: www.linkedin.com/in/ferrettialice

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Planner - On-Demand Masterclass & Workbook
• Start Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 271 - High-Level Sales Prospecting - with Doug C Brown

Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results.

Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage.

In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives.

In a wide-ranging discussion, Doug and I talked about:

✅ Understanding your audience’s habits to craft effective prospecting strategies.
✅ Using metrics like churn and refund rates to set realistic sales goals.
✅ The impact of consistent, tailored outreach efforts.
✅ Building genuine connections through simple actions like phone calls.
✅ Adapting to market shifts, including remote work trends.
✅ And much more.

Website: www.ceosalesstrategies.com

LinkedIn: www.linkedin.com/in/dougbrown123

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business Planner - On-Demand Masterclass & Workbook
• Start Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 270 - Your HR Business Not Going Well? Try The Sales Manager Method

Not getting enough sales leads, meetings, and new clients for your HR-related business?

Try the Sales Manager Method.

 

 

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub

In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.

 

 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Episode 269 - [Ben solo] Another Client Win: Consultant Secures $1400+ Daily Rate Contract BEFORE Launching Their HR Consulting Business

Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job.

In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action!

 

 

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub

In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.

 

 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

SPECIAL EPISODE 268 - What Is The HR Business Growth Hub and How Does It Help You Grow Your Business?

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub

In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.

 

 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.