A Better HR Business

Episode 273 - Use The 'Bend & Snap Method' To Win New Clients

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?

Try the Bend & Snap Method - a ridiculous name but a good strategy.

In case you're wondering, the name comes from a corny but funny film called 'Legally Blond' starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I'd seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.   

 

 

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Episode 272 - Growing An HR Consulting Business - with Alice Ferretti from HumansR

Ben recently had an excellent conversation with Alice Ferretti, Founder of HumansR, an HR consultancy based in Washington, D.C., about the crucial role of establishing effective HR processes to foster employee satisfaction. We also discussed how consulting expertise can help businesses navigate complex people-related challenges.

Alice explained the growing importance of understanding the evolving expectations of the workforce, including flexibility and inclusivity, and shared insights on how businesses can stay ahead of these trends.

In a wide-ranging discussion, Alice and Ben talked about:

✅ How HumansR assists small businesses with specific HR functions.

✅ Common HR challenges faced by small businesses.

✅ Strategies for attracting and retaining talent, especially in competitive labor markets.

✅ The benefits of choosing an HR consulting firm over managing HR internally.

✅ HumansR’s plans for business growth.

✅ How the increasing demand for flexibility and inclusivity is reshaping HR practices.

✅ And much more.

Website: www.humansr.com

LinkedIn: www.linkedin.com/in/ferrettialice

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Planner - On-Demand Masterclass & Workbook
• Start Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 271 - High-Level Sales Prospecting - with Doug C Brown

Sales prospecting is more than just reaching out to potential leads - it’s about building a strategic, data-driven approach that delivers consistent results.

Doug C. Brown, CEO of CEO Sales Strategies, emphasizes the importance of understanding your ideal buyer: where they are, what they value, and how they prefer to engage.

In this conversation, Doug shared a roadmap for achieving predictable revenue growth, highlighting the critical role of clear, committed goals - a challenge for many businesses, with only 9% of his clients having truly defined objectives.

In a wide-ranging discussion, Doug and I talked about:

✅ Understanding your audience’s habits to craft effective prospecting strategies.
✅ Using metrics like churn and refund rates to set realistic sales goals.
✅ The impact of consistent, tailored outreach efforts.
✅ Building genuine connections through simple actions like phone calls.
✅ Adapting to market shifts, including remote work trends.
✅ And much more.

Website: www.ceosalesstrategies.com

LinkedIn: www.linkedin.com/in/dougbrown123

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business Planner - On-Demand Masterclass & Workbook
• Start Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 270 - Your HR Business Not Going Well? Try The Sales Manager Method

Not getting enough sales leads, meetings, and new clients for your HR-related business?

Try the Sales Manager Method.

 

 

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub

In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.

 

 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Episode 269 - [Ben solo] Another Client Win: Consultant Secures $1400+ Daily Rate Contract BEFORE Launching Their HR Consulting Business

Another client win to share today on the A Better HR Business podcast: a client has secured a daily rate of over $1400 for an extended duration before even leaving their old job.

In this episode, Ben discusses the win, how it happened, and what you can learn from it in your HR-related business - get inspired by this person knowing their worth, and taking action!

 

 

While you're here...

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub

In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.

 

 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

SPECIAL EPISODE 268 - What Is The HR Business Growth Hub and How Does It Help You Grow Your Business?

After coaching hundreds of successful HR-related business owners around the world, we've seen some powerful, recurring themes:

1. Every single HR business founder is different yet many follow generic pathways to business growth, many of which don't suit them or their business.
2. Marketing and sales continue to evolve, particularly after Covid everything changed so quickly. Successful business owners keep an eye on what's working and what's not and then make measured improvements. 
3. THE BIGGEST FACTOR: We find the most successful HR-related business owners take action, lots of action. 

To help HR business owners with these three things, we've released a new growth resource:

The HR Business Growth Hub

In episode 268, Ben explains why we built the HR Business Growth Hub, what's in it (hint: it includes new done-for-you AI software to help you take more action), and how it will help you build a more successful HR-related business.

 

 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategics, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

Episode 267 - [Ben solo] Website Sales Page Redesign FAQs

In today's solo episode, Ben shares some frequently asked questions about redesigning website landing pages which he recently put to his preferred website designer, Xuan Kang.

Some of the questions include:

• Why would a business consider redesigning a landing page or a services page? Is it just a vanity exercise or are there other reasons at play?
• What are the elements that make up a good landing page?
• What are the common mistakes businesses make when designing their sales pages?

If you want to email your questions directly to Xuan, you can reach him here: email xuanfunnel19@gmail.com. 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 266 - Growing An HR Business In South East Asia - with John Masud Parvez from VSHR Pro Academy

Driving business growth often requires a fresh approach to workforce transformation and practical tools that create meaningful breakthroughs, helping organizations move to the next level of success.

John Masud Parvez is a leading business transformation expert in Southeast Asia. His approach focuses on digital and workforce transformation to guide companies toward their next stage of growth. As the founder of VSHR Pro Academy, he has built an organization renowned for empowering businesses through a series of micro breakthroughs within their workforce. These breakthroughs help organizations advance from one level of success to the next. To achieve this, VSHR Pro Academy utilizes the Pro HR Flywheel Framework, enabling companies to construct a dynamic flywheel within their workforce.

John is also the author of “100 x Business Workforce”, which is known as a toolbox for workforce transformation for HR leaders.

In a wide-ranging discussion, John and I talked about:

✅ The significance of micro breakthroughs in workforce transformation.
✅ The impact of AI and the COVID-19 pandemic on business success.
✅ Advantages and challenges of adopting the Pro HR Flywheel.
✅ Tailored support from VSHR Pro Academy framework.
✅ Partnership opportunities through VSHR Pro Academy.
✅ Leveraging digital tools for transformation.
✅ And much more.

Website: www.health-revolution.org

LinkedIn: www.linkedin.com/in/masudparvezpm

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business Planner - On-Demand Masterclass & Workbook
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 265 - Growing A Global Employee Experience Platform - with Chris Ciauri from Unily

Many companies struggle to keep employees engaged, connected, and productive—especially in hybrid work environments. With over 60% of employees and 70% of managers reporting that their digital tools contribute to stress, it's clear that simplifying the employee experience remains very important.

I recently spoke with Chris Ciauri, CEO of Unily, an employee experience platform, about unlocking organizational velocity and addressing the modern workforce’s needs.

In a wide-ranging discussion, Chris and I talked about:

✅ Unily has been recognized as a leader by Gartner.

✅ The platform focuses on connecting, engaging, and aligning employees to improve organizational efficiency and break down silos.

✅ Unily is dedicated to simplifying work, boosting productivity, and tackling digital complexity.

✅ Instead of replacing existing tools like Google, Microsoft, and Workday, Unily enhances and unifies them for a more streamlined experience.

✅ Unily's thought leadership through Unite, their annual conference.

✅ And much more.

You can find the podcast discussion and show notes on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business Planner - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 264 - [Ben solo] HR Consultant Reaches $300K In First Year

In today's episode, Ben shares a quick update from a client who has reached $300,000 in her first year as a solo HR consultant.

Even better than the money is the nice lifestyle balance acheived by this consultant.

Listen in to learn more.,

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

You can find the podcast discussion and show notes on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business Planner - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

ABOUT THE 'A BETTER HR BUSINESS' PODCAST

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.