A Better HR Business

Episode 260 - Growing An Employee Healthcare Benefits Platform - with Brandy Burch - Benefitbay

I recently had a very interesting conversation with Brandy Burch, CEO & Founder at Benefitbay, a platform that enables employers to easily model, deploy, and oversee their ICHRA plans, in full compliance with regulation and with full confidence that their employees will have tools and support to select and enroll in the plan that’s right for them.

In a wide-ranging discussion, Brandy and I talked about:

✅ The challenges of managing employee healthcare benefits.

✅ The advantages of modern, flexible healthcare solutions like ICHRA.

✅ What sets Benefitbay apart, including its ICHRA model, strong customer focus, and broker partnerships.

✅ The vital role brokers play in Benefitbay's success by helping navigate the complexities of healthcare.

✅ Brandy's strategic approach to marketing and growth, offering valuable insights for other leaders.

✅ The importance of customer success and service in maintaining Benefit Bay's competitive edge.

✅ And much more!

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 259 - Amazing New Women-Trained AI That Helps Companies Develop More Women Leaders - with Shubhi Rao from Uplevyl

AI is shaping our future, but did you know it could be holding women back? A study from MIT and the Stanford Human-Centered AI Institute found significant gender biases in commercial AI systems, often reinforcing stereotypes and limiting women's opportunities in the workplace.

This is why I was excited to speak recently with Shubhi Rao, the founder of Uplevyl, the world’s leading AI-for-women-by-women company. 

Uplevyl is leveraging AI to support women in the workforce, especially by helping companies elevate more women into leadership roles. Their groundbreaking platform ensures that AI not only avoids bias but actively promotes gender equality by providing tools and insights that empower women to succeed and lead. It is a safe and trusted space where women can connect, learn, and grow. The platform offers personalized content with a strong focus on diversity and inclusion.

In a wide-ranging discussion, Shubhi and I talked about:

✅ Understanding the gender gap in workplace leadership and its implications for companies.

✅ Leveraging data to offer tailored resources at democratized costs for early to mid-stage women.

✅ Developing AI-driven solutions for women's professional, personal, and financial challenges.

✅ Using Uplevyl to enhance attraction, retention, and sense of belonging among women in the workplace.

✅ Emphasizing the need for curated, trustworthy data in AI applications to avoid inherent biases.

✅ What Uplevyl team is doing to grow the business.

✅  And much more!

You can find the discussion and show notes on the Get More HR Clients website here.

You can also learn more about Shubhi and Uplevyl here: www.uplevyl.com

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 258 - Kerry Barrett - PR Advice For HR Business Founders

Looking to enhance your on-camera presence? You're not alone - many HR business owners are striving to improve their interview skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships.

Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, offers invaluable insights on how small business owners can enhance their credibility and visibility through strategic media placements.

In a wide-ranging discussion, Kerry and I talked about:

✅ Identifying compelling topics that balance business and life experiences for media pitches.

✅ Researching and targeting journalists in one’s niche, and setting up Google alerts for relevant media trends.

✅ Developing engaging pitches that resonate with journalists and use email strategically, timing outreach effectively.

✅ Understanding media schedules to pitch both evergreen and timely stories.

✅ Enhancing on-camera presence with energy, engagement, and effective body language.

✅ And much more.

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 257 - Finding Hidden Sources of Job Candidates - with Thad Price from Talroo

Hiring the right talent is becoming increasingly challenging for companies as they face growing competition for skilled workers, especially in the frontline and essential sectors, where optimizing cost per hire is crucial for maintaining efficiency and sustainability.

Thad Price, CEO of Talroo, a talent-matching marketplace focused on sourcing frontline and essential workers, joined Ben on the A Better HR Business podcast to discuss Talroo's innovative approach to job advertising, utilizing data-driven strategies to uncover hidden talent across the internet.

In a wide-ranging discussion, Thad and Ben talked about:

✅ The value of talent matching marketplaces and their impact on job searches.

✅ Understand how using data and audience targeting can revolutionize job advertising.

✅ How marketers and talent acquisition teams reach ideal audiences for recruitment.

✅ Smart Screen - using AI to qualify job candidates efficiently.

✅ How the Frontline Worker Index contributes to the conversation around frontline worker hiring strategies.

✅ Recognizing recruiting as a sales and marketing process.

✅ And much more!

Website: www.talroo.com

LinkedIn: www.linkedin.com/in/thad-price-2368b

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 256 - How HR Directors Want (And Don't Want) To Be Marketed To (based on real data) - with Siân Harrington

Ever wondered how HR Directors want (and don't want) to be marketed to?

Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast.

Based on a recent study with 100 HR Directors from well-known brands, we've uncovered crucial information that will reshape the way you approach and connect with HR decision-makers.

In a wide-ranging discussion, Siân and I talked about:

✅ Effective Marketing: using a consultative, evidence-based approach over aggressive sales tactics.

✅ Building credibility through personalized, relevant communication and physical marketing materials.

✅ Best practices for engagement and long-term relationship building.

✅ Learning from 100 HR directors about PR pitches, data sharing, and decision-making.

✅ Recognizing and correcting common mistakes in outreach to HR directors.

✅And much more!

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Websites: www.thepeoplespace.com and www.sianharrington.com.

LinkedIn profile: www.linkedin.com/in/sian-harrington-thepeoplespace

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 255 - Michelle Minnikin from Work Pirates and Author of Good Girl Deprogramming

Today I'm joined on the A Better HR Business podcast by Michelle Minnikin, CEO of Work Pirates and author of 'Good Girl Deprogramming', to explore psychology, workplace culture, and breaking free from societal conditioning.

Michelle's journey toward Good Girl Deprogramming began with her ADHD diagnosis in December 2020, a revelation that brought clarity and understanding to her life. Embracing this newfound self-awareness, Michelle explored her own conditioning and examined how societal norms had shaped her identity.

Work Pirates is a People Development Consultancy that provides coaching, mentoring, facilitation, training, process, and program creation.

Some of the problems Michelle helps solve for companies and people include:

• Overcoming Good Girl Conditioning
• Coaching senior leaders to help them play bigger in their careers
• Selection and Assessment - designing assessment processes for both selection/recruitment and development
• Leadership development programs - from emerging talent to senior leaders.

In a wide-ranging discussion, Michelle and I talked about:

✅ Unconventional marketing tactics to engage with clients and present the company's services.

✅ “Good Girl Deprogramming”: Coercive control techniques used on women and the impact on their behavior in society and workplaces.

✅ Advocating for workplace flexibility and gender equality to create a fair and accommodating environment for all employees.

✅ How to stop the perpetuation of toxic gender roles.

✅ Work Pirates workshops and Certified Good Girl Deprogramming services.

✅ Good Girl Deprogramming Podcast to start in September

✅ And much more!

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Websites: www.workpirates.com and www.michelleminnikin.com. 

LinkedIn profile: https://www.linkedin.com/in/mminnikin/ 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

 

Episode 254 - Developing Your Negotiation Skills - with Allan Tsang - Negotiation Coach

Today I'm joined on the A Better HR Business podcast by Allan Tsang, an International Negotiation Coach for Executives, to talk about strategies for driving profits and fostering collaborative work environments through effective negotiation techniques.

With over a decade of experience, Allan has guided clients through more than 10,000 negotiations, ranging from $10K to $250MM.

Allan founded 88 Owls to help people conquer their fear of negotiations, build stronger agreements, and achieve their goals without compromising, especially when the stakes are high.

In a wide-ranging discussion, Allan and I talk about:

✅ Key skills and behaviors for effective negotiation and conflict resolution within organizations.

✅ How HR professionals can navigate the transition to consulting by mastering negotiation skills and closing profitable deals.

✅ Addressing potential profit leaks due to inefficiency, pricing concessions, and scope creep through improved negotiation strategies.

✅ Allan’s advice on giving clients autonomy in decision-making and managing their expectations regarding changes in project scope.

✅ Techniques for stress inoculation and developing better negotiation skills over time.

✅ And much more.

You can find the podcast discussion on the Get More HR Clients website.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Website: www.88owls.com

LinkedIn profile: www.linkedin.com/in/allantsang

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
• HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
• HR Business Planner - On-Demand Masterclass & Workbook
• How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
• Beat Your HR Business Blocks Course - Online Course
• Start Your HR Business - Coaching program
• Grow Your HR Business - Coaching program
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Episode 253 - Growing A Recruitment Platform For Restaurants - Luca Lotterio from Restworld

Today I'm joined on the A Better HR Business podcast by Luca Lotterio from Restworld, a job a matching HR platform for the restaurant industry in Italy and beyond.

Restworld provides Recruiting as a Service for Employers, a job board, map, and personal assistant for workers to find a job. It has achieved impressive numbers with around 1000 customers and a community of more than 140,000 subscribers.

In a wide-ranging discussion, Luca and I talked about:

✅ How and why he and his co-founders started Restworld.

✅ How it works.

✅ What the team is doing to market and grow Restworld.

✅ How the business will expand into other countries. 

✅ And much more!

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Website: https://www.restworld.it/

LinkedIn profile: https://www.linkedin.com/company/restworld/

Instagram: https://www.instagram.com/restworld_hr/

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 252 - Growing A Recruitment Business Based On European & LATAM Talent - With Benjamin Morone From Zabota

Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, founded Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America.

In a wide-ranging discussion, Benjamin and I talked about:

✅ Benjamin's journey with Zabota.io - building a business while living in a different country.

✅ Hiring overseas talent brings diverse perspectives and specialized expertise to a company.

✅ Zabota's fee structure, including the 90-day guarantee for single placements and the retainer for unlimited hires.

✅ Utilizing social media platforms like Twitter for client acquisition and networking.

✅ Zabota's approach to soliciting client testimonials and feedback.

✅ And much more!

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Website: www.zabota.io

LinkedIn profile: www.linkedin.com/in/benjamin-moróne-454009112

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 251 [Ben Solo] - Lessons For Your HR Business From Gordon Ramsey's Kitchen Nightmares

In today's episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of 'Ramsay's Kitchen Nightmares', a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed.

In this episode, Ben explains Ramsey's business turnaround formula and the lessons we can learn when running an HR-related business.

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

While you're here, check out the HR Business Accelerator . . .

The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.

We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.

To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic. 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.

ABOUT THE 'A BETTER HR BUSINESS' PODCAST

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.