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HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.
Episodes
Friday Dec 05, 2025
Friday Dec 05, 2025
Whether you run an HR software company or an HR consultancy, one thing is always true: big annual revenue targets only work when you turn them into simple weekly actions that actually bring in demos, sales calls, consulting calls, and new clients.
In Episode 299 of the A Better HR Business podcast, Ben outlines a clearer, calmer way to think about sales planning for the year ahead. The ideas apply equally to software founders and consulting firms.
(Full show notes and resources list here: https://getmorehrclients.com/blog/a-clear-sales-plan-for-hr-tech-and-hr-consultancies/).
Here is a taste of what is covered...
Start with one number
There is one surprisingly simple number that reveals exactly how many demos or consulting calls you need each week. Most HR businesses never calculate it. Once you do, planning becomes far easier.
Work backwards from the goal
Instead of trying to be everywhere, there is a cleaner way to map your activity. Ben explains how to reverse-engineer your pipeline so your marketing and sales efforts work together rather than in bursts.
Get really good at two or three growth activities
More channels do not always mean more clients. Ben shares why most HR tech firms and HR consultancies see better results when they master a couple of activities deeply while using the others to support the core engine.
Add small moments of wow to your client experience
A few thoughtful improvements in onboarding or delivery can increase conversions, retention, and referrals. Ben recommends a book that will reshape how you think about client experience.
Lead nurturing is the silent deal-maker
You may have heard the old idea of seven touchpoints. Ben explains why that is outdated and why B2B HR often requires many more interactions before someone is ready to talk. He also covers why so many deals are lost long before the sales call or demo.
How HR Growth Engine fits into the picture
If you struggle to follow up consistently, keep leads warm, or manage all your touchpoints across different platforms, Ben gives a short overview of how HR Growth Engine helps HR firms stay in front of their audience with less manual effort.
Stories from inside the HR industry
Some firms grew with low-cost ads. Others filled webinars with ideal prospects. Others grew simply by improving their follow-up. Ben shares the common thread behind all these wins.
Listen now
If you want a straightforward, practical approach to planning your HR business growth for the year, this episode will help you simplify the process.
Listen to Episode 299 of A Better HR Business.
If you want help building a simple, consistent growth system for your HR business or want to explore HR Growth Engine, visit Get More HR Clients or go straight to www.getmorehrclients.com/hr-growth-engine.
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Get More HR Clients Business Growth Kit - Get More HR Clients Kit
- Launch your own business podcast: B2B Podcast Agency
- Get the powerful marketing platform -HR Growth Engine™.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Monday Dec 01, 2025
Monday Dec 01, 2025
Struggling with low profitability? Here’s the truth most business owners don’t want to hear: it’s rarely about selling more. It’s about tightening operations, focusing on the right clients, and removing the stress that drains your team and your bottom line.
Not every customer is a good fit - and that’s okay.
When you intentionally serve your most profitable and appreciative clients, your culture shifts from burnout and resentment to excellence and energy. Choose wisely whom you serve.
In my latest episode of A Better HR Business, I sit down with Ben Hansen, CEO and Founder of Profit Doctor, to talk about how HR-related companies - and the entrepreneurs leading them - can double their profitability, regain control, and build the kind of business they originally dreamed of running.
Ben knows the journey firsthand. He built an 8-figure consulting firm with 100 team members in just eight years, earning a spot on the Inc. Magazine fastest-growing companies list five years in a row. Today, he helps companies in the $5–50M range build healthier, stronger businesses.
In this episode, Ben talks about:
- Why Not Every Client Is Worth Keeping: Some clients drain more than they contribute. Identifying and exiting these “profit killers” frees up resources for higher-value relationships.
- Growth ≠ Profitability: More sales don’t automatically mean more profit. Sometimes the biggest gains come from tightening processes and prioritizing profitability - even for just a few focused months.
- Listen to Your Frontline Teams: Your staff often knows which clients, products, or workflows are hurting the business. When you involve them, you gain insights and boost engagement.
If you’re ready to reclaim the dream of entrepreneurship, it’s time to optimize - not just grow for growth’s sake.
Website: www.profitdoctor.com
LinkedIn: www.www.linkedin.com/in/benhansen
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Get More HR Clients Business Growth Kit - Get More HR Clients Kit
- Launch your own business podcast: B2B Podcast Agency
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Thursday Nov 13, 2025
Thursday Nov 13, 2025
Success in business isn’t just about working harder.
Dr. Eugene K. Choi highlights the importance of recognizing when we’re stuck in survival mode and intentionally shifting to the executive state, where creativity, empathy, and better decisions thrive.
Many of us spend about 70% of our adult lives in a stress-driven survival state. Imagine the impact if leaders could operate from the executive state more often.
It starts with self-awareness. Fight, flight, and freeze responses often appear subtly - as overworking, avoidance, or busywork - quietly holding leaders and teams back.
In the latest episode of A Better HR Business, I speak with Dr. Eugene K. Choi, PharmD, BCPS, a neuroscience-based leadership coach, about how leaders can rewire their minds to access their best thinking and potential.
We’ve talked about:
- Why most leaders unknowingly operate in a survival state and how it limits productivity.
- How emotional triggers sabotage decision-making and team culture.
- Practical neuroscience techniques - meditation, exercise, emotion-labeling—to rewire your brain and shift your mindset.
- P.I.E. Theory of Success: Performance, Image, and Exposure - and why the right order matters.
- The power of storytelling, emotional resonance, and authenticity in leadership and marketing.
- Strategies for breaking free from self-sabotage and building impactful habits.
If you’re ready to go beyond “working harder” and lead from the executive state, this episode is full of actionable tools for high-stress business environments.
Website: wwwneurohackingschool.com
LinkedIn: www.linkedin.com/in/eugenekchoi
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Get More HR Clients Business Growth Kit - Get More HR Clients Kit
- Launch your own business podcast: B2B Podcast Agency
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Tuesday Oct 28, 2025
Tuesday Oct 28, 2025
I recently had the pleasure of speaking with Geraldine Butler-Wright, Founder and Chief People Officer of RorCas and about scaling tech companies. Geraldine is also the host of the excellent "People and Pioneers" podcast, where she explores the human side of innovation and success.
Here are other topics from our conversation:
- The Real Reputation of HR: HR shouldn’t be a cost center stuck pushing paperwork. Tie your people practices to business impact. Ask: How does this initiative move the needle and help us win? Move beyond red tape and become a true strategic partner.
- Intentionality & Company Culture: Great culture starts with intentionality. Don’t get lost in HR noise - focus on what really helps your business grow and brings people together with purpose, not just policies.
- Technology & High-Talent Teams: Small, high-talent teams powered by AI are the future. Automate admin, and double down on the moments only humans can deliver - quality service, empathy, and growth.
- Action & Iteration: Don’t aim for perfect. Launch your podcast or idea, even if it’s rough. Start with trusted people, keep learning, and let your work evolve. Action leads to clarity and confidence.
- Resilience & Entrepreneurship: Building a business is tough - don’t let setbacks stop you. Give yourself time to process, then move forward. Progress is about grit, focus, and staying ready to learn and adapt.
Geraldine’s insights are a must-read for anyone looking to make HR a driver of business growth rather than just a function.
Website: www.rorcas.com
LinkedIn: www.linkedin.com/in/headofpeoplegbutlerwright/
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Get More HR Clients Business Growth Kit - Get More HR Clients Kit
- Launch your own business podcast: B2B Podcast Agency
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Monday Oct 13, 2025
Monday Oct 13, 2025
A strong HR foundation in small business isn’t just about compliance - it’s about retention. When employees feel valued throughout their journey, your business and culture grow.
Too often, small businesses hand HR to office managers, leaving critical practices to chance.
Real expertise ensures a positive, compliant, and trust-filled workplace.
Handled well, tricky situations are de-escalated, protecting both team culture and your reputation.
I recently spoke with Sarah Chang, CEO of Clearwater HR Consulting, a firm helping small businesses across the US navigate the complexities of HR.
Here are some of the topics from our conversation:
✅ Clearwater HR’s services, team, and focus on small businesses.
✅ Common HR challenges, from infrastructure to employee relations.
✅ Mistakes owners make handling HR in-house and value of guidance.
✅ The evolving HR landscape: social media, awareness, and legal issues.
✅ Building a successful HR consulting business and aligning HR with goals.
✅ Advice for improving workplace culture, retention, and growth.
✅ And much more.
Most small business owners want to build great teams and cultures - they just need the right support.
By partnering with proven HR experts like Sarah Chang and Clearwater HR Consulting, they can minimize risk while unlocking the real benefits of a healthy workplace.
Website: www.clearwaterhrconsulting.com
LinkedIn: www.linkedin.com/in/sarah-chang-77825411
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
Thursday Oct 02, 2025
Thursday Oct 02, 2025
Traditional e-learning isn't working. With only 5–15% completion rates industry-wide, most employees are stuck in “click & sleep” trainings that don’t stick.
That’s why I was so keen to sit down with Matteo Penzo, Co-Founder & CEO of Zick Learn, to talk about how his company is flipping the script on corporate learning.
Zick Learn’s AI-powered platform transforms training into 2-minute micro lessons delivered right where people already work: Slack, WhatsApp, Teams.
The results? On average, clients save 10 hours per employee every month - a massive boost in both productivity and engagement.
Here are other topics from our conversation:
✅ How Zick Learn uses AI and UC Berkeley research to create effective microlearning.
✅ The challenges with traditional e-learning completion rates.
✅ How employers can convert existing training materials into micro-lessons.
✅ Zick Learn’s ideal clients and its land-and-expand business model, including its main marketing method.
✅ How the team measures, tracks, and optimizes sales efforts using data.
✅ How Zick Learn tailors product demos to prospects' needs and closes deals without relying on discounts.
✅ Matteo’s general growth advice for workplace/HR consulting and HR tech businesses.
“Curiosity is the number one success in cold calling,” says Matteo.
If your organisation is stuck in a training rut - or if you’re building your own HR tech business - his insights, both technological and strategic, are well worth heeding.
Full show notes here.
You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.
Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).
Website: https://www.zicklearn.com/en
LinkedIn: https://www.linkedin.com/in/matteopenzo/
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
- Launch your own business podcast: B2B Podcast Agency
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Wednesday Sep 24, 2025
Wednesday Sep 24, 2025
High-growth organizations succeed when their culture grows alongside their leaders. There’s no universal playbook for scaling - what works is authentic, people-driven leadership that empowers others, strengthens relationships, and creates space for growth from the inside out.
When companies plateau, it’s often a signal to grow internally. Defining roles, streamlining communication, and empowering leaders are the keys to getting unstuck.
The real turning point comes when organizations focus on building leaders, not just managing teams. For many founders, the hardest part is letting go - allowing others to step up, take ownership, and make decisions.
That’s exactly what my next guest on the A Better HR Business podcast helps organizations achieve.
In the latest episode, I spoke with Ed Brzychcy, Founder and President of Lead from the Front, about the challenges organizations face as they scale and the transition leaders must make to guide their teams through change.
Key topics from our conversation:
✅ Moving past growth plateaus by redefining internal structures.
✅ How Ed blends coaching and consulting with executive teams.
✅ Lessons from military leadership that translate to business.
✅ Insights from Ed’s HR “roadshow” and leadership interviews.
✅ Building and sustaining referral-based business growth.
✅ Why consistent networking fuels long-term opportunities.
✅ And much more!
Listen in for a grounded conversation on leadership, organizational transformation, and how persistence and people skills form the backbone of a successful HR business.
You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.
Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).
Website: www.leadfromthefront.net
LinkedIn: https://www.linkedin.com/in/ebrzychcy/
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Thursday Sep 11, 2025
Thursday Sep 11, 2025
In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dominic Le Fort, explore how to run a profitable HR consulting business with powerful new software made for HR consultants.
Dominic Le Fort is Co-Founder & CEO of Shrlock, a business management software purpose-built for HR consultants.
Ben and Dominic discuss the unique challenges HR consultants face, from multi-state compliance and time tracking to managing client relationships and scaling a consulting business.
You’ll hear practical strategies for running a workplace consulting business, leveraging business growth strategies for consultants, and using technology to attract more high-value HR consulting clients.
Whether you work in the generalist HR space, workplace consulting, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.
Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15
Visit Shrlock.
What You’ll Learn in This Episode:
- How to streamline your HR consulting business with client management and compliance tools.
- Niche insights on solving regulatory and employee-facing challenges unique to HR consulting.
- How to increase profits, improve organization, and free up time for business growth.
Episode highlights:
- The unique challenges HR consultants face and how Shrlock helps address them (00:44).
- Managing multi-state compliance and tracking changing employment laws (01:28).
- How Shrlock streamlines time tracking, billing, and creates accurate invoices (03:52).
- Improving client management, prospect follow-up, and task organization within Sherlock (06:19).
- Using compliance alerts for proactive client outreach and marketing (06:49).
- Real-life strategies for growing an HR consulting practice, including the power of compliance newsletters (09:01).
- Shrlock’s evolving features: from solo consultants to collaborative teams (13:38).
- The financial, operational, and referral benefits of adopting an integrated platform (15:03).
- How to try Shrlock, from interactive demos to straightforward onboarding (15:31).
Special Offer: Enter this code to get 15% off an annual plan at Shrlock: GMHC15
Visit Shrlock.
Whether you’re an established HR consultant or just starting your practice, this episode offers valuable insights into streamlining your business and staying ahead in a complex regulatory environment.
Resources & Links Mentioned:
- SPECIAL OFFER: Enter this code to get 15% off an annual plan at Shrlock: GMHC15
- Shrlock website: www.shrlock.com
- Dominic’s LinkedIn: www.linkedin.com/in/dominiclefort
You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast
About The A Better HR Business Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Tuesday Aug 26, 2025
Tuesday Aug 26, 2025
In this episode, we explore 10 reasons your HR consulting, workplace, or HR software business should start a podcast.
You’ll hear practical strategies for HR consultants, workplace consultants, L&D and OD experts, recruitment firms, and HR software founders who want to attract clients, win contracts, and stand out in a competitive market.
Whether you run a consulting practice or a tech platform, podcasting can help you build authority, connect with decision makers, and create a consistent stream of new opportunities.
FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.
✅ Why podcasting helps you attract consulting and HR software clients faster than traditional marketing
✅ How a podcast builds authority and trust in your niche (HR, workplace, or software)
✅ 10 practical, proven reasons podcasting is a powerful growth tool for your business
You can also watch a video version and read the notes for this episode here: www.getmorehrclients.com/podcast
👉 Follow the show on Apple Podcasts or Spotify so you don’t miss future episodes.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- HR Business Growth Hub - HR Business Growth Hub
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.
Monday Aug 11, 2025
Monday Aug 11, 2025
Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect.
Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time.
Before your next press release, ask: what’s truly new or inspiring about your business? That’s the hook that gets noticed. When your story matters, your PR will too.
eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure.
Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about:
✅ Key differences in press releases for large vs. small businesses in HR.
✅ Why storytelling resonates with journalists and audiences.
✅ Ways HR and consulting firms can make dry topics newsworthy.
✅ How small businesses can use their size as a PR strength.
✅ Using case studies and results to boost media pickup.
✅ Tips for format, submission, images, and AI tools.
✅ How press releases affect PR visibility and SEO.
✅ Typical success rates and keeping expectations realistic.
✅ Planning an annual press release strategy and key milestones.
✅ And much more.
Website: www.ereleases.com
LinkedIn: www.linkedin.com/in/publicity
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.
Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.