A Better HR Business

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?

FYI – For us, the Human Resources industry includes Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.

After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs.

In this episode, we'll take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back.

You can also read full notes for this episode here: www.getmorehrclients.com/blog/the-10-marketing-mistakes-that-stall-growth-for-hr-related-consultants 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

The A Better HR Business shares strategies, tactics, success stories, and more about marketing for HR consultancies and marketing for HR tech companies, and how to get more clients.

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• HR Business Growth Hub - HR Business Growth Hub

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more at www.getmorehrclients.com.

It's been estimated that up to 30% of the UK workforce currently lacks the skills needed to do their jobs effectively.

The founder and CEO of SkillsAssess, Robin Adda, joined me on the podcast to talk about his bold new mission: to fix the broken skills training ecosystem.

(NOTE: Register for Robin's upcoming panel discussion on AI for HR & L&D.)

A highly successful serial entrepreneur, Robin's latest venture, SkillsAssess, uses AI-powered assessments to help businesses and training providers truly understand what skills people have, and what training they actually need. It’s smarter, faster, and more targeted, and could just be the missing link in workforce development.

By using AI-powered assessments, SkillsAssess helps identify individual skills gaps and creates personalized learning pathways to close them.

Robin is a true veteran in EdTech and IT Training. He’s founded and scaled successful companies (including GTS Learning, later acquired by CompTIA), and his entrepreneurial journey includes a legal win against Apple back in the '80s.

From running a word processing bureau in the pre-internet days to selling his company to one of the biggest names in tech, Robin’s story offers valuable lessons and inspiration for anyone in business, HR, or tech.

In a wide-ranging discussion, Robin and I talked about:

✅ Building and sustaining resilience in leadership.
✅ The risks of generic, one-size-fits-all training.
✅ How AI is transforming HR and learning.
✅ What makes SkillsAssess stand out in the skills/L&D space.
✅ The value of a flexible, content-agnostic platform.
✅ Aligning training with organizational goals and values.
✅ The future of effective workforce development.
✅ And much more.

If you are curious to see AI-powered assessment in action, please check SkillsAssess.ai website and book a demo.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

With the decline of third-party cookies and the rise of privacy regulations like GDPR and iOS updates, understanding what truly drives conversions is more challenging than ever.

So, how can marketers prove ROI when many traditional tracking tools no longer apply?

I recently sat down with Jeff Greenfield, CEO of Provalytics - an AI-driven attribution platform built for the cookieless era. With over 30 years of marketing experience, Jeff shared what’s actually working today - and how HR and HR tech businesses can apply these insights to drive real growth.

In a wide-ranging discussion, Jeff and I talked about:

✅ How GDPR and cookie changes are reshaping ad measurement.
✅ The challenge of “walled gardens” like Google and Meta.
✅ Why last-click attribution misrepresents customer journeys.
✅ How Provalytics uses AI to fill tracking gaps.
✅ The strategic shift from click-based to impression-based metrics.
✅ Risks of undervaluing top-of-funnel marketing.
✅ Jeff’s advice on how companies can adapt with better data and tools.
✅ And much more.

Check out Provalytics' website for their free Attribution Certification, playbooks, and a closer look at how AI-driven measurement works, without compromising user privacy.

Website: www.provalytics.com

LinkedIn: www.linkedin.com/in/jeffgreenfield

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Workplace culture isn’t an HR project, it’s a leadership priority. One of the biggest challenges companies face is when CEOs don’t see culture as their responsibility. But without top-down commitment, even the best HR efforts fall flat. Real change starts at the top.

What doesn’t work? Band-aid perks like free lunches or ping-pong tables. As Nia Pommerenke, my guest from “ Better HR Business Podcast puts it: “No one will stick around for the coffee if the culture is bad.”

What does work? Clarity, consistent action, and embedding culture into every part of the organization, from hiring to performance reviews to how managers lead every day.

I recently spoke with Nia Pommerenke, Founder and Culture Transformation Consultant from of SeaBright Culture Solutions, about the real challenges organizations face when trying to build strong, engaging cultures, and why leadership commitment is key to meaningful change.

Nia has dedicated over twenty-five years to the human resources field, with a particular passion for shaping how people experience work through culture, engagement, and leadership.

In a wide-ranging discussion, Nia and I talked about:

✅ Why CEO leadership is essential for setting culture and leading by example.
✅ How quick fixes often fail to address deeper cultural issues.
✅ What truly drives engagement—purpose, psychological safety, growth, and trust.
✅ Why HR can’t do it alone—culture change requires shared ownership.
✅ How adaptability demands investment in upskilling, clarity, and resilience.
✅ Tips for starting smart in HR consulting: focus on visibility, marketing, and clear value
✅ And much more.

Website: www.seabrighthr.com

LinkedIn: www.linkedin.com/in/nia-pommerenke

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

It's one thing for employers to say that they want to help improve employee mental health, but another thing entirely to actually make it happen.

Today, I am joined by Tobba Vigfusdottir, CEO and Founder of Kara Connect, a customised mental health and wellbeing platform for employees. 

Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology.

Tobba has, throughout her career, focused on the problem of access to help and support. Her experience as a local politician brought forward the systemic problems people face in getting the proper support to get better.

Tobba established an online speech therapy company before establishing Kara Connect. She sits on the National Theatre board and the Science and Technology board appointed by the Minister of Innovation. Before entrepreneurship, Tobba was an elected city councillor in Reykjavík for 12 years, a political Advisor to the Minister of Education and a project manager for a women’s entrepreneurial program.

In a wide-ranging interview, Tobba and I discussed these topics:

✅ The role leadership plays in creating a mentally healthy workplace culture.

✅ What Kara Connect does and how it helps organisations improve workplace wellbeing.

✅ The main or most common mental health and wellbeing challenges in workplaces today.

✅ Ineffective ways companies try to address these challenges.

✅ Approaches that actually work when it comes to supporting mental health and creating healthier workplaces.

✅ What has worked well in terms of business growth and getting the word out about Kara Connect.

✅ And much more.

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Website: www.karaconnect.com.

LinkedIn: https://www.linkedin.com/in/tobba-vigfusdottir-17022411/ 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Employment lawsuits in the U.S. remain a problem. A recent survey found that 37% of small and medium-sized businesses (SMBs) had faced an employee lawsuit in the past year.

While large corporations have legal teams at the ready, small businesses often depend on a single, dedicated HR professional juggling everything.

That’s why Adam Daines, Founder and CEO of ADDA, didn’t just observe the AI revolution in HR - he and his team created MyHRAlly: a secure, closed AI platform built specifically to empower HR teams in small and mid-sized businesses.

AI isn’t here to replace people. It’s here to relieve HR teams from the flood of administrative tasks, so they can focus on what truly matters: fostering trust, driving innovation, and enabling growth within their organizations.

In a wide-ranging discussion, Adam and I talked about:

✅ The challenge of pricing HR consulting, especially with unpredictable employee relations.

✅ How employees today are more aware of their rights, thanks to online resources and legal advertising.

✅ The complexity of delivering HR services across multiple states with different employment laws.

✅ MyHRAlly, the AI-driven HR platform Adam and his team developed.

✅ Why AI in HR should support - not replace - the human element.

✅The role of strategic partnerships in scaling MyHRAlly.

✅ And much more.

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Feel free to tag in or share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

Website: www.addainfusion.com

LinkedIn: www.linkedin.com/in/adam-daines-0b83291b/

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Why do soft skills matter more than ever?

As AI automates more tasks, human skills - like communication, creativity, and teamwork - are becoming the new gold standard, at work and beyond.

But how do we actually measure and develop these skills meaningfully and at scale?

Deeper Signals, a personality assessment platform built by psychologists, blends rigorous psychometrics with intuitive tech to democratize self-awareness.

Their AI doesn’t replace human judgment - it augments it. Think of it as a smart coach: offering personalized insights, guiding hiring, and shaping development.

As Reece Akhtar, CEO & Co-founder, shared on A Better HR Business podcast:

“We started in a bedroom during COVID. Now, over half a million assessments later, we’re helping global enterprises align people, culture, and strategy - with data, not gut feel.”

In a wide-ranging discussion, Reece and I talked about:

✅ How Deeper Signals is bridging the gap between scientific rigor and user-friendly design.

✅ Why Reece believes soft skills are the new superpower in the age of AI.

✅ The challenge of building tools that work for HR, employees, and managers.

✅ How Deeper Signals stands out in a space full of both serious and “fun” assessments.

✅ Product evolution: What guides their roadmap and what they’ve learned building for scale.

✅ Why education and thought leadership play a key role in their customer strategy.

✅ Expanding their assessment library, deepening AI capabilities, and tracking big shifts in HR tech.

✅ And much more.

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

Website: www.deepersignals.com

LinkedIn: www.linkedin.com/in/reeceakhtar

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Today’s workforce has grown up with digital education - they expect modern, relevant training to help them succeed, not as a perk, but as a given. Data shows that companies with strong learning programs see higher employee satisfaction, better retention, and improved customer outcomes.

However, for companies with 50 to 500 employees, especially those growing fast or expanding product lines, building a full-scale L&D department isn’t always feasible. The challenge of providing effective training is real - and ignoring it is no longer an option.

I talked with Luis Garcia, President and Co-Founder of PETE, about how personalized, scalable training solutions - covering everything from onboarding to compliance and technical upskilling - are not just helpful, but essential for long-term success.

PETE Learning is an Orlando-based HR tech startup helping businesses streamline and optimize their learning initiatives, through its AI-led training platform.

In a wide-ranging discussion, Luis and I talked about:

✅ The limitations of traditional training methods — and how AI is changing the game.
✅ How PETE’s AI algorithms deliver dynamic, scalable learning experiences.
✅ Why effective onboarding and continuous development are key to employee retention.
✅ Growth strategies through digital marketing and sales.
✅ The role of strategic acquisitions in expanding PETE’s offerings and strengthening its platform.
✅ How PETE leverages local networks and digital channels to scale its reach.
✅ And much more!

You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.

Website: www.pete.com

LinkedIn: www.linkedin.com/in/luisegarcia

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

Finding your niche can be the key to unlocking new opportunities - whether it's launching a side hustle, growing a business, or balancing passion with a full-time career.

I had an inspiring conversation with Cecilia Clark, founder of Aphrodite HR, about how she carved out a unique space in HR while maintaining work-life balance. Her company specializes in supporting independent fertility practices, helping them navigate industry challenges and build sustainable teams.

One of the standout aspects of Aphrodite HR is its specialized approach to the unique demands of fertility practices. Unlike other medical fields, fertility services operate on irregular schedules, dictated by the unpredictable nature of patient cycles. This creates distinct challenges in ensuring work-life balance for staff - something Cecilia and her team are dedicated to solving.

In a wide-ranging discussion, Cecilia and I talked about:

✅ How and why she started an HR side business in such a specialized market.

✅ Strategies to prevent burnout and stay productive while managing a demanding career and business.

✅ Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships.

✅ Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively.

✅ Adapting services to meet client needs by understanding key challenges and delivering tailored solutions.

✅ How she markets and grows her business.

✅ And much more.

Website: www.aphroditehr.com

LinkedIn: www.linkedin.com/in/clarkcecilia

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast 

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms - with Christian Hicks

Website: www.targeted-hr.com

LinkedIn: linkedin.com/company/targeted-hr-consulting/ 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

HR BUSINESS GROWTH RESOURCES

• Get the new book - Grow A Successful HR Business Your Way
• Consulting Services For HR Software And Consulting Firms: Consulting Services.

VISIT GET MORE HR CLIENTS

Want more clients for your HR-related consultancy or HR Tech business?

Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.