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HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.
Episodes
Tuesday Dec 26, 2023
Tuesday Dec 26, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this week's episode of A Better HR Business, we are kindly joined by Brent Pollington, an experienced advisor helping companies in Vancouver optimize their hiring processes, to talk about his unique approach to advisory services and recruitment.
Brent is the co-owner of the Express Employment and the Specialized Recruitment Groups, Vancouver office. He aims to benefit the community by offering valuable advice, guidance, and coaching in a challenging market.
Brent shares how he is revolutionizing the hiring process by offering free and paid coaching sessions, providing valuable content to potential clients, and leveraging innovative AI technology for better candidate engagement.
In a wide-ranging discussion, Brent and I talked about:
✅ Impacting the hiring process through the three pillars of successful hiring, recruitment, and retention.
✅ The role of lead magnets in Brent’s sales strategy and how businesses can adapt this technique to attract potential clients.
✅ The challenge of shifting the clients' mindsets to perceive the value of his advising services.
✅ The use of AI to create internal and external position descriptions, client onboarding, and marketing strategies.
✅ Improving candidate engagement and conveying company culture in job postings.
✅ And much more.
Thanks, Brent!
Website: https://www.expresspros.com/VancouverDowntownBC/
LinkedIn: https://www.linkedin.com/in/brentpollington/
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Friday Dec 22, 2023
Friday Dec 22, 2023
In today's episode we take a quick look at two unusual or uncommon but powerful lead indicators to use to track the health of the marketing for your HR-related business.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Monday Dec 18, 2023
Monday Dec 18, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we dive into a fascinating conversation with Emma Djemil, a trailblazer in the world of HR.
Emma shares her journey of creating The HR Big Meet, an energizing event that shakes up the concept of formal HR gatherings. With a focus on elevating the voice of women within HR and addressing the broad range of challenges professionals face, Emma's approach is refreshing and empowering.
In this episode, Emma discusses the impact of The HR Big Meet, her one-to-one coaching, and the HR Club membership.
Emma's authentic approach and dedication to elevating the voices of women in HR is truly inspiring. Emma reveals her journey from disillusionment in traditional HR to launching services that address the holistic well-being of HR professionals. She shares insights on why it's crucial to be authentic with your offerings, creating a community of like-minded individuals, and her plans for the next HR Big Meet.
Emma created The HR Big Meet to provide a unique and energizing experience for HR professionals. With a focus on empowering women in HR, the event aims to connect, inspire, and elevate everyone who attends. Plus, get ready to elevate your credibility by running effective events with Emma's take on the benefits and challenges of hosting in-person events.
Emma didn't stop at organizing events.
Be Unstoppable is Emma's offering to provide HR professionals with the support and resources they need to cope with the challenges of the profession. Whether it's 1-to-1 coaching or joining the HR club membership, Emma has carved out a space for professionals to find their most powerful, resourced, and unstoppable selves.
In a wide-ranging discussion, Emma and I talked about:
✅ Key reasons behind Emma Djemil's decision to create The HR Big Meet and the HR Club.
✅Why in-person events contribute to elevating credibility and connecting with individuals in the HR profession at a deeper level.
✅The importance of focusing on the well-being of HR professionals and providing them with a space for support and connection.
✅Using LinkedIn to promote and grow the business.
✅Emma's journey of developing her services and events - lessons for other HR professionals and HR businesses.
✅And much more.
Thanks, Emma!
Website: www.beunstoppable.uk
The HR Big Meet: www.thehrbigmeet.com
LinkedIn: www.linkedin.com/in/be-unstoppable
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.getmorehrclients.com for resources.
Monday Dec 11, 2023
Monday Dec 11, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
In this week's episode of A Better HR Business, we are kindly joined by Michelle O'Keeffe, co-founder of the groundbreaking HR tech company, Platform55.
Michelle shared how Platform55 offers a comprehensive solution to help employers provide effective support for working parents, managers, and employees considering parenthood.
Platform55's approach to family support goes beyond typical HR practices, showcasing the growing need for organizations to prioritize and address the needs of working parents and beyond.
From fertility to retirement planning, Michelle details the comprehensive support provided by Platform55 that goes beyond parenthood. An insightful look at the diverse needs of today's workforce and the innovative solutions available.
In a wide-ranging discussion, Michelle and Ben talked about:
✅ How Michelle's personal experience led to the creation of Platform55, highlighting the critical need for support for working parents in the workplace.
✅ The challenges faced by managers in handling family-related topics.
✅ Platform55's global relevance and expansion plans.
✅ The organization's verticals: fertility, parenting, special education needs, solo parenting, separation, and retirement planning.
✅ The importance of channel selling and partnerships in their growth strategy.
✅ And much more.
Thanks, Michelle!
Website: www.platform55.com
LinkedIn: www.linkedin.com/in/michelleplatform55/
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Dec 04, 2023
Monday Dec 04, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
In today's digital age, having a strong online presence is crucial for HR consultants and tech firms looking to grow their business and attract more clients. That's where SEO (Search Engine Optimization) comes into play.
In this week's episode of A Better HR Business, we have Charlie Hardgrove from SEOJet joining us to discuss the importance of building backlinks to your website and how it can help improve your online visibility.
SEOJet is link management software designed to help SEO agencies and marketers build natural #1 ranked link profiles. The software draws your website link maps based on data from thousands of links pointing to top ranked websites. Finally there is a way for business owners to automatically build #1 ranked link profiles.
During our conversation with Charlie, we explore the ins and outs of off-page SEO and the role of backlinks in boosting your website's authority. Charlie, being an SEO guru and expert from SEOJet, walks us through the significance of link-building and provides insights on how to effectively implement it in your SEO strategy.
In a wide-ranging discussion, Charlie and I talked about:
☑️ Key elements of on-page SEO that HR consultants can focus on to improve their website's search rankings.
☑️ Strategies for building high-quality backlinks to a website.
☑️ The dangers of over-optimizing anchor text and how can HR consultants strike a balance.
☑️ Using AI in content creation for SEO purposes
☑️ How does SEOJet's software assist HR businesses in optimizing their off-page SEO effort?
☑️ Tools and resources that HR consultants can use to analyze their competition's SEO strategies and improve their own.
☑️ And much more.
Thanks, Charlie!
Website: www.seojet.net
Demo: https://seojet.net/demo
LinkedIn: www.linkedin.com/in/charlie-hardgrove
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Nov 27, 2023
Monday Nov 27, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments.
As a partner, you will have access to a range of psychometric tools and platforms that can significantly boost your consulting services. Whether you are a solo consultant, a large firm, or anything in between, partnering with Harrison Assessments can take your business to the next level.
Harrison Assessments offers a unique behavioral-based assessment that measures 175 different behavioral traits, providing valuable insights into an individual's preferences, strengths, and areas for development. By understanding "what good looks like" in terms of behavioral traits specific to your clients' needs, you can make more informed decisions regarding recruitment, training, leadership development, and employee engagement strategies.
In a wide-ranging discussion, Nigel and I talked about:
☑️ Types of partners Harrison Assessments typically work with.
☑️ How does Harrison Assessments' product suite support HR consultants in their work?
☑️ HR problems Harrison Assessments help solve through their assessments.
☑️ How does Harrison Assessments support their channel partners in spreading the word and winning new clients?
☑️ Types of channel partner agreements offered by Harrison Assessments.
☑️ And much more.
Nigel: "When you become a Harrison Assessments partner, you gain access to a comprehensive suite of assessment tools, customizable processes, and ongoing support from our team of experts. Harrison Assessments provides the training and certification necessary to use the assessments effectively, ensuring you can confidently deliver exceptional services to your clients."
Thanks, Nigel!
Website: www.harrisonassessments.com
LinkedIn: www.linkedin.com/in/nigelgracie
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Nov 20, 2023
Monday Nov 20, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Ethical AI is a topic that is rapidly emerging in the HR tech space. With the growing reliance on AI technology in HR processes, it has become crucial for businesses to navigate the challenges surrounding compliance and responsible use of AI.
We are very pleased to introduce Bob Pulver, the founder of Cognitive Path, an advisory firm that specializes in helping businesses leverage compliant AI in their HR software.
Bob Pulver is a seasoned transformation leader and strategist with a knack for challenging norms and addressing complex enterprise issues. Having worked with organizations like IBM and NBCUniversal, he specializes in integrating emerging technologies and collective intelligence to drive workplace evolution.
Recently, Bob shifted his focus to the startup world, where he serves as a talent technology leader, strategic advisor, and HR technology industry analyst. His diverse background across people, processes, data, and technology enables him to effectively communicate the value of systemic change, making him a trusted advisor for streamlining operations and fostering innovation.
We recently had the honor of hosting him on our podcast to discuss the importance of ethical AI and how Cognitive Path supports companies in this journey.
In a wide-ranging discussion, Bob and I talked about:
☑️ Using AI to enhance HR processes and improve human potential.
☑️ Risks and challenges associated with using AI in HR.
☑️ Key considerations when selecting HR technology that incorporates AI.
☑️ The benefits of conducting an audit to ensure compliance with AI-related legislation and ethical standards.
☑️ Growing the business through industry conferences and community calls.
☑️ And much more.
Thanks, Bob!
Website: www.cognitivepath.io
LinkedIn: https://www.linkedin.com/in/bobpulver/
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Nov 13, 2023
Monday Nov 13, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today we explore the concept of person-market fit - aligning your business with your personal values and purpose to drive growth and fulfillment - in a very interesting conversation with Vessy Tasheva, CEO of the DEI&B business, Vessy.com.
Vessy Tasheva is a leader and founder with a passion for diversity and inclusion in the workplace. Over the years, Vessy has seen the evolution of personal purpose and how it shapes both individuals and businesses. As she worked on diagnostics for organizations, she realized that trust in leadership is crucial for creating a sense of belonging and inclusion. This understanding has driven her to focus on helping small organizations find their "personal market fit" in the realm of diversity and inclusion. Through her work, Vessy is committed to creating positive change in the business world.
In a wide-ranging discussion, Vessy and I talked about:
☑️ The concept of person-market fit - aligning your business with your personal values and purpose to drive growth and fulfillment.
☑️ How a global diversity, inclusion, and belonging consultancy thrives by focusing on the individual element of D&I programs.
☑️ Vessy Tasheva's journey from solo entrepreneur to building a global team.
☑️ Navigating personal purpose and business growth.
☑️ The impact of timing and genuine market need in achieving person-market fit in HR businesses.
☑️ And much more!
Thanks, Vessy!
Website: https://vessy.com/
Vessy on LinkedIn: linkedin.com/in/vesselinatasheva
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Nov 06, 2023
Monday Nov 06, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Embracing AI-powered products can lead to significant improvements in productivity, employee engagement, and overall business success.
In this episode, I had the pleasure of speaking with Yasha Spong and Kevin Dull from MgrWorkbench. They presented their suite of AI-powered products designed to optimize HR operations and improve employee engagement.
MgrWorkbench's flagship product focuses on enhancing the performance appraisal process. By using AI technology, this tool assists managers in writing impactful performance reviews that motivate employees to excel in their roles. Moreover, it provides templates, guiding principles, and analysis of sentiments to ensure the reviews are tailored to individual performance levels.
The customization options are also worth mentioning. You can populate the platform with your own company values, outcomes, titles, and rubrics, creating an environment that aligns with your organization's unique needs.
MgrWorkbench is continuously evolving its offerings. They are experimenting with different approaches to provide HR professionals with cutting-edge solutions that meet the changing needs of the industry.
In a wide-ranging discussion, Yasha, Kevin and I talked about:
☑️ MgrWorkbench's suite of products focuses on improving the quality and engagement of performance reviews.
☑️ How can AI-driven tools save HR professionals time in generating performance reviews?
☑️ HR Copilot - your virtual HR generalist.
☑️ How can HR consultants leverage AI tools to differentiate themselves and stay ahead in the industry?
☑️ Growing the business - insights from Kevin and Yasha.
☑️ And much more!
Thanks, Kevin and Yasha!
Visit MgrWorkbench website: www.mgrworkbench.ai
Visit HR Copilot website: www.hrcopilot.online
LinkedIn profiles:
Kevin Dull - www.linkedin.com/in/dull01
Yasha Spong - www.linkedin.com/in/yashaspong
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Wednesday Nov 01, 2023
Wednesday Nov 01, 2023
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today we're joined on the show by Tom Schin, Director, Talent Acquisition & Workforce Services at Alaant Workforce Solutions, a premier agency offering staffing, recruiting, and consulting services.
Tom boasts over 15 years of experience in the recruitment industry. He spearheads Alaant's Talent Acquisition Partnerships (TAPs), offering flexible staffing solutions that streamline recruiting efforts and save businesses time and money. Additionally, Tom leads Alaant's recruitment consulting services, helping employers with strategic support and tactical guidance to enhance their hiring processes. He also actively contributes to various professional organizations and holds a CultureTalk Certified Partner certification.
In this episode, we'll be diving deep into the world of growing a successful HR business, exploring topics such as the impact of being a bigger brand, the challenges of the 9 to 5 routine, and the importance of side projects. Tom will share insights on policies regarding side projects, employment branding, and the crucial role of self-discovery in personal development. We'll also explore how organizations can attract top talent through effective branding and culture-building efforts.
In a wide-ranging discussion, Tom and I talked about:
☑️ The challenges and responsibilities of being a bigger brand.
☑️ Tom’s advice for pursuing side projects.
☑️ The role of employment branding in attracting talent.
☑️ How to build and maintain relationships with candidates.
☑️ The importance of transparency in branding efforts.
☑️ How the ‘HR in the Car’ podcast fits into the marketing efforts.
☑️ The benefits of effective communication in the workplace.
☑️ Aalant’s recipe for growing the business.
☑️ And much more!
Thanks, Tom!
Website: www.alaant.com
LinkedIn: www.linkedin.com/in/schinnn
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.