A Better HR Business

Episode 221 - [BEN - SOLO] The Two Things You Must Do If You Want To Start & Grow A Successful HR Business

There are two things you absolutely must do if you want to start and grow your own successful HR business . . .

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

Obviously, to really understand what those two things are, we need to venture into the Australian outback . . .

Video Version here: https://getmorehrclients.com/blog/two-things-you-must-do-to-start-grow-a-successful-hr-business/

While you're here, check out the HR Business Accelerator . . .

The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.

FYI: For us, the ‘HR’ includes Generalist HR, Recruitment, L & D, Employment Law, Comp & Benefits, D & I, Employee Engagement, etc.

We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.

The video (and audio podcast) explains what it is and how it works.

To learn more or to join . . .

You already run your own HR solo or small business: https://getmorehrclients.com/grow-solo/ 

You run an HR Tech/Software business: https://getmorehrclients.com/services/hr-company-accelerator/ 

You are planning to start your own HR business: https://getmorehrclients.com/start/

You run a small-mid-sized consultancy in the HR sector: https://getmorehrclients.com/grow-solo/ 

Video version . . .

There's a video version of this episode available via the Podcast page of the Get More HR Clients website or directly here: https://getmorehrclients.com/blog/what-is-the-hr-business-accelerator/ 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

ABOUT THE 'A BETTER HR BUSINESS' PODCAST

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Episode 220 - Marketing For Neurodivergent Business Owners - with Andrew McDonald - The Neurodivergent Copywriter

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by Andrew McDonald - The Neurodivergent Copywriter.

Andrew McDonald, a neurodivergent entrepreneur himself, shares his expertise in copywriting and marketing strategies tailored specifically for neurodivergent business owners. He understands the unique challenges and barriers that they face and provides valuable insights on how to overcome them.

During our conversation, Andrew discussed the concept of neurodivergence and how it affects the way individuals perceive and interact with the world. He also touched upon his personal journey in launching his business and the struggles he faced when following the standard marketing advice designed for neurotypical entrepreneurs.

Discover how Andrew identified a niche in supporting neurodivergent entrepreneurs through copywriting and marketing techniques that resonate with their specific needs. He highlights the importance of building a sustainable business, growing at a manageable pace, and nurturing meaningful connections with clients.

Join us as we explore the intersection of HR consultancy, entrepreneurship, and neurodiversity in this enlightening episode. Whether you're a neurodivergent business owner yourself or simply interested in understanding the unique perspectives of this community, this episode is sure to provide valuable insights and actionable takeaways.

In a wide-ranging discussion, Andrew and I talked about:

☑️ The struggles faced by neurodivergent entrepreneurs when applying marketing strategies designed for neurotypical audiences.

☑️ The negative impact of certain marketing strategies, such as aggressive cold emailing, on individuals with neurodivergent traits.

☑️ The shift towards building a sustainable business rather than focusing on rapid growth and quick financial success.

☑️ How to use 'lead magnets' to generate new sales leads for your business.

☑️ How to use automated email marketing to generate more sales calls for your business.

☑️ And much more!

Thanks, Andrew!

Website: https://www.andrewmcdonald.biz/

Ebook: www.andrewmcdonald.biz/book 

LinkedIn: https://www.linkedin.com/in/andrewamcdonald/ 

The name of the village in Wales: Llanfair­pwllgwyngyll­gogery­chwyrn­drobwll-Llan­tysilio­gogo­goch  :)

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 219 - Growing A Global Employer Branding Agency - with Bryan Adams from Ph.Creative

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by Bryan Adams, co-founder and CEO of Ph.Creative, an international employer brand agency.

In a wide-ranging discussion, Bryan and I talked about:

☑️ How can organizations attract and retain the most talented candidates - and the best additions to their culture? (The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them).

☑️ The importance of creating an emotional connection between your company, your people, and your talent pool. When you get that right, you can turn the entire workforce into advocates and alumni.

☑️ How and why Bryan founded Ph.Creative in the employer branding space.

☑️What Ph.Creative does for employers and how it has grown to become an international business.

☑️ Bryan's advice on how to grow a successful business in the HR sector

Thanks, Bryan!

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 218 - [BEN SOLO] What Is The HR Business Accelerator and How It Can Help You Grow (or Start) Your HR Business?

The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.

FYI: For us, the ‘HR’ includes Generalist HR, Recruitment, L & D, Employment Law, Comp & Benefits, D & I, Employee Engagement, etc.

We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.

The video (and audio podcast) explains what it is and how it works.

To learn more or to join . . .

You already run your own HR solo or small business: https://getmorehrclients.com/grow-solo/ 

You run an HR Tech or mid-sized consulting firm business: https://getmorehrclients.com/services/hr-company-accelerator/ 

You are planning to start your own HR business: https://getmorehrclients.com/start/

Video version . . .

There's a video version of this episode available via the Podcast page of the Get More HR Clients website or directly here: https://getmorehrclients.com/blog/what-is-the-hr-business-accelerator/ 

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

ABOUT THE 'A BETTER HR BUSINESS' PODCAST

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Episode 217 - Growing A Visual Neuroscience Assessments Software Company - with Bill Reed from RemotelyMe

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by Bill Reed, New York Times Bestselling Author, PMA Award Finalist, Harvard Neuroscience Certified, Navy Veteran, Product Marketing Expert Certified in PMM, ABM, Sales Enablement, and Leadership.

Bill is also the Board Director & CMO of RemotelyMe, a veteran-owned business running on and partnered with EOS® Worldwide. RemotelyMe is dedicated to helping organizations find the right people and prospects for the right seats and solutions, in the right way. Remote and hybrid teams are challenged with high stress, low trust, and difficult communication. Traditional solutions for candidate and prospect profiling are decades-old, not based on visual neuroscience, are too complex, and often break the bank. RemotelyMe offers the only platforms and consulting services that use cognitive AI and visual neuroscience to discern for trust, which Deloitte says can drive 400% more business performance, 88% more customer success, and 79% more productivity.

In a wide-ranging discussion, Bill and I talked about:

☑️ The challenges that remote work has brought to the issue of trust in organizations.

☑️ How can visual neuroscience assessments help in measuring and improving trust in the workplace?

☑️ Why do traditional methods like engagement surveys and personality tests have low validity rates when it comes to assessing trust?

☑️ Understanding the different parts of the brain and their dominance helps in determining an individual's trust factors.

☑️ How does building a high-trust environment in an organization lead to improved customer loyalty and productivity?

☑️ Tangible steps organizations can take to build a high trust environment for their employees.

☑️ How can HR teams and executives incorporate the principles of visual neuroscience and trust-building in their strategies for employee engagement and development?

Thanks, Bill!

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 216 - Growing A Personal Brand & Style Mentoring Business - with Lisa Newport - FAB Business Club

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Something a little different today . . .

We're joined on the show by Lisa Newport, who runs a coaching business called the FAB Business Club.

Lisa is an expert in personal branding and style mentoring, specifically tailored for women in business.

With almost a decade of experience, she initially focused on helping women find their own unique style. As her business grew, Lisa discovered her passion for assisting women in the business world and decided to incorporate her background in design. Having trained in printed textile design and graphics, she found herself using her artistic skills not only for herself but also for others who sought her help in creating their own personal brand.

Lisa firmly believes that in today's digital age, our online presence, including social media and other platforms, serves as our virtual shop window. It is through these channels that we communicate who we are and leave a lasting impression on others. Acknowledging that people form judgments within a remarkably short span of time, Lisa conducted extensive research on first impressions, finding that it takes just one-tenth of a second to make an impact.

Lisa Newport passionately dedicates herself to empowering women in business to curate an authentic and compelling online presence that represents and showcases their personal and professional achievements.

In a wide-ranging discussion, Lisa and I talked about:

☑️ How can personal brand and style mentoring benefit women in business?

☑️ What advice does Lisa Newport give to those who are unsure where to start with their personal brand and style?

☑️ How does the Fab Business Club provide support and a sense of belonging to women in business?

☑️ How Lisa is expanding the geographic reach of her business.

☑️ And much more.

Thanks, Lisa!

Visit FAB Business Club: www.lisanewportstyle.com/

LinkedIn profile: www.linkedin.com/in/lisa-newport-style

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 215 - Growing A Gamified Employee Learning Platform - with Kalina Trajanoska from Coach Microlearning

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by

Kalina Trajanoska, Co-Founder & CEO at Coach Microlearning, a gamified employee learning platform based in Macedonia.

Kalina and her team recognized the challenges faced by companies when it comes to training employees effectively and engagingly. Unlike traditional methods that rely on lengthy presentations or documentation, Coach Microlearning takes a different approach. The platform leverages the power of microlearning,  presenting information through content-based learning games. 

The beauty of Coach Microlearning lies in its simplicity and personalization. Employees utilize a mobile app that prompts them with questions based on their specific learning needs. They earn points for correct answers and receive immediate feedback on incorrect responses. This gamified approach not only increases engagement but also allows employees to learn at their own pace.

The platform goes a step further by leveraging advanced technology to detect knowledge gaps and deliver targeted learning materials to fill those gaps. It's a personalized learning experience without the need for L&D professionals to manually create learning paths.

The impact of Coach Microlearning extends beyond mere knowledge acquisition. The platform is designed to enhance employee performance and contribute to key business outcomes. Whether it's boosting sales, reducing workplace accidents, or improving overall productivity, Coach Microlearning aligns training with organizational goals.

In a wide-ranging discussion, Kalina and Ben talked about:

☑️ The main challenges faced by companies when it comes to employee training.

☑️ How does the "forgetting curve" phenomenon affect employee learning and retention?

☑️ What inspired the creation of Coach Microlearning?

☑️ How does Coach Microlearning address the problems of traditional training methods?

☑️ How does the app personalize the learning experience for each employee?

☑️ How can Coach Microlearning impact a company's performance and KPIs?

☑️ And much more

Thanks, Kalina!

Visit Coach Microlearning's website.

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 214 - Growing A Holistic Menopause Care Platform For Women In Your Organization - with Amita Sharma from NourishDoc

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by Amita Sharma from NourishDoc, a holistic platform focused on supporting women through peri-menopause and beyond for physical wellness and emotional support.

In the context of supporting women in the workforce, menopause, often shrouded in stigma and taboo, has been overlooked in wellness initiatives. With over 50% of women in the workforce and significant absenteeism rates, addressing menopause-related challenges is crucial. NourishDoc offers comprehensive support for women throughout their peri-menopausal journey, partnering with culturally sensitive experts to provide digital access to lifestyle management programs and personalized coaching, ultimately empowering women to thrive both in their careers and personal lives.

NourishDoc's program, which is based on holistic therapies and supported by over 3000 global experts, offers bite-sized videos, quizzes, and infographics to empower women to take control of their well-being. The inclusion of health coaches and regular interventions from various specialists ensures a personalized and comprehensive approach. Subscriptions are available for 3 months, 6 months, or a year, allowing ample time for meaningful lifestyle changes to take effect.

What sets NourishDoc apart is its commitment to partnership marketing. HR service companies can now join forces with NourishDoc to offer this innovative menopause care program to their clients. This not only helps bridge the gap in health equity for women aged 35 and above but also provides an essential wellness service to corporations who understand the importance of supporting their employees through all stages of life.

In a wide-ranging discussion, Amita and I talked about:

☑️ How does the NourishDoc program address the specific challenges faced by women in perimenopause and postmenopause in the workplace?

☑️ How does the NourishDoc program utilize holistic therapies to support women going through perimenopause and postmenopause?

☑️ How does the subscription-based structure of the NourishDoc program ensure long-term support for women throughout their menopause journey?

☑️ How can HR professionals raise awareness about the importance of menopause support and encourage its inclusion as part of corporate wellness programs?

☑️ What are the potential benefits for companies that prioritize menopause care and support for their employees, both in terms of increased productivity and employee satisfaction?

☑️ And much more.

To learn more about their workplace program, go to: https://www.nourishdoc.com/employers-menopause-program-women. 

Thanks, Amita!

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 213 - Growing A Workplace Leadership Consultancy - with Paul Falcone

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Today we're joined on the show by Paul Falcone, a renowned expert on effective hiring, performance management, and leadership development, specializing in helping companies build higher-performing leadership teams.

Paul spent the last three decades in human resources executive roles at organizations including Nickelodeon, Paramount Pictures, NBCUniversal, Time Warner, and City of Hope Cancer Center Hospital. He is also a bestselling HarperCollins Leadership, SHRM, and American Management Association author and long-term contributor to HR Magazine.

Through his business, Paul Falcone Workplace Leadership Consulting, Paul is now working directly with organizations of all sizes to help them build effective leadership and management teams. His personalized solutions let you build your ideal customized program, from one-time keynote speeches and webinars to ongoing coaching and training for individuals and teams.

☑️ How Paul's experiences shaped his career as a leadership consultant.

☑️The benefits of changing perspective and perception in difficult situations.

☑️ How leaders can make a positive impact on younger professionals.

☑️ The strategies Paul Falcone employed in building his consulting practice and expanding his network.

☑️ Challenges and opportunities when transitioning from a traditional job to launching a consulting firm.

☑️ And much more.

Thanks, Paul!

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Episode 212 - [BEN SOLO] What HR Firms Can Learn From Political Election Campaigns When It Comes To Marketing An HR-Related Business

The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

There are always elections on the horizon somewhere around the world so, today, Ben's looking at what we can learn from political election campaigns when it comes to marketing your HR-related business. 

There's a video version of this episode available via the Podcast page of the Get More HR Clients website or directly here: https://getmorehrclients.com/blog/what-hr-firms-can-learn-from-political-election-campaigns-to-improve-their-own-marketing/

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

WANT MORE CUSTOMERS OR CLIENTS?

Want more clients for your HR-related consultancy or HR Tech business?

Check out: www.GetMoreHRClients.com/Services.

WANT TO START AN HR BUSINESS?

Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.