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HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.
Episodes
Friday Aug 23, 2019
Friday Aug 23, 2019
BambooHR has grown rapidly in the States and around the world. Today on A Better HR Business, I talk with Dan Taylor about how they've done it.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Friday Aug 23, 2019
Friday Aug 23, 2019
David Warren has a fascinating line of work. Originally from the union movement, David has carved an almost unique niche in the world of employee relations - he joins me to share his story of growing an employee relations consulting business.
Question list and show notes here.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Thursday Aug 15, 2019
Thursday Aug 15, 2019
It's hard to suddenly start selling your consulting services or software when you've come from a corporate HR background. That's why on today's A Better HR Business, I've turned to sales expert, Rana Kordahi, for some sales advice for HR businesses.
Question list and show notes here.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Friday Aug 09, 2019
Friday Aug 09, 2019
Today on A Better HR Business, I'm joined today by two high-performers, who run different, but complementary HR-related businesses and they've joined forces to offer something special to business executives in the UK.
Question list and show notes here.
Daryl Stickland of CNA International Executive Search is an experienced headhunter based in London who has recruited for all key business functions across most industries from Tech to Pharma and even through to professional sport.
Anna Hemmings is a two time Olympian, six times world champion and an MBE; she is Britain’s most successful ever female kayaker. Since retiring from sport Anna founded high-performance training consultancy Beyond the Barriers, an organisation that is dedicated to helping individuals and teams perform at their best.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Tuesday Aug 06, 2019
Tuesday Aug 06, 2019
Today on A Better HR Business, I look at one way HR consultants in the UK can get more recurring revenue by partnering with Breathe, an HR software designed for SMEs in the UK.
Show notes here.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Thursday Aug 01, 2019
Thursday Aug 01, 2019
Want to grow your consulting business? Today on A Better HR Business I have a really enjoyable discussion with Liz Steblay. Liz is the Co-Founder and Chief Advocate at Professional Independent Consultants of America (PICA) as well as being the Founder & Managing Officer of ProKo Consulting.
Liz and I talked about these things:
- Liz's background and her consulting company.
- How Liz got her first clients and consultants and her main marketing channel now.
- Suggested resources that HR businesses should check out to grow faster.
- And plenty more.
You can find Liz here:
- PICAnetwork.org
- ProKoconsulting.com
- SuccessfulIndependentConsulting.com
- Twitter: @LizforConsultants
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Sunday Jul 28, 2019
Sunday Jul 28, 2019
Today on A Better HR Business I have a really enjoyable discussion with Jon Bowker of LiveHire, a talent acquisition and engagement platform which has grown so quickly that it is now listed on the Australian Stock Exchange.
Apart from the latest Aussie Rules results, Jon and I talked about these things:
- What does LiveHire do and who does it help?
- How LiveHire has positioned itself in the market.
- LiveHire's Women In Tech initiative.
- How LiveHire has grown so quickly. Their main marketing channels and advice for new HR tech startups.
- Explanation of LiveHire's partnership types. How HR consultants and HR Tech firm partner with LiveHire for mutual benefit.
- What challenges or changes Jon sees in the HR industry in the near future and his advice for HR leaders.
- And plenty more.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Wednesday Jul 24, 2019
Wednesday Jul 24, 2019
Today on A Better HR Business I dive into remarketing advertising with Carl Buckley of Digital Marketing Expert.ie, an online advertising agency based in Dublin (Ireland).
Carl and I previously talked on my Get More HR Clients blog about Google Adwords.
Today, we examine retargeting. Most people have a general idea of retargeting or remarketing - it's those ads that follow you around the internet.
We talked about:
- What is retargeting?
- Where can you run retargeting campaigns? Which platforms? (including Google Ads, Facebook, Adroll, etc) Which ones are the best?
- Is it best to run retargeting campaigns directly on a platform or through an intermediary service?
- What are the steps involved in setting up a new retargeting campaign from scratch and how do you allocate budget?
- How can someone get the creative designed for the ads?
- What are some examples or ideas for more advanced, more sophisticated retargeting campaigns?
- How to fix an expensive, under-performing campaign?
- Special suggestions for HR consultants and HR tech companies.
- And more.
If you want to contact Carl, visit his website or email him at carl@digitalmarketingexpert.ie.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Monday Jul 08, 2019
Monday Jul 08, 2019
Today on A Better HR Business I have a really enjoyable chat with Leanne Makinson, founder of Hargreaves Recruitment, an independent recruitment business based in Yorkshire (UK).
Leanne and I talked about:
- What recruiting Hargreaves Recruitment do and for whom.
- How recruitment businesses can position themselves to stand out.
- How she got her first clients and how she finds new clients now.
- Change and challenges in the Human Resources industry as a whole.
- And more.
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben
Wednesday Jul 03, 2019
Wednesday Jul 03, 2019
Do you love helping your clients but hate selling? If so, you'll love this episode.
Today's guest on A Better HR Business is Reuben Swartz, founder of Mimiran (the CRM for people who love serving clients but hate selling), and the host and Chief Nerd on the Sales for Nerds Podcast.
Reuben graduated with a computer science degree from Princeton University and got lost on his way out to Silicon Valley, ending up in Texas instead.
There, Reuben wrote code that powered hundreds of billions of dollars of transactions, before realizing that the interesting problems were not just the technology, but the way organizations use technology. He started Mimiran (“mim-eran”) to bring together technology, strategy, and business processes for sales and marketing, especially pricing, for large companies, consulting and training many members of the Fortune 500. After the birth of his twins, he didn’t want to travel all the time, and he wanted to work with smaller firms more like his company and less like the giant corporations he had served.
Reuben created the Mimiran CRM to make it easier for service-oriented firms to sell without having to be “sales-y”, and started the Sales for Nerds podcast so that other people could learn the easy way, instead of the way he learned.
We discussed:
- Reuben's background in B2B sales.
- Lead magnets - what are they and how do they help?
- People who don't use lead magnets because they get all their leads from referrals then it is a self-fulfilling prophecy.
- What makes a good proposal to potential new clients?
- Reuben's advice on how to approach a potential client that you've found on LinkedIn.
- Reuben's thoughts on the best way for a consultant or startup founder to approach their former employers to get them as a client.
- How a consultant or startup founder should conduct a sales meeting with a potential new client.
- A suggested plan of attack if starting out as a new HR consultant or a new HR tech startup.
Sales Training: Reuben also hosts a fabulous podcast and an online sales training course for consultants - you can check it out here.
Sales Podcast: Reuben is also the host and Chief Nerd on the Sales for Nerds Podcast.
Mimiran: If you'd like a free trial of Mimiran and then get 10% off, use the referral code: MOREHR
About The 'A Better HR Business' Podcast
I write the Get More HR Clients blog as a former HR professional who has moved across to the marketing side of business.
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry. If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement - my HR marketing update will help.
In this podcast, I talk with different HR consultants and HR tech from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask or if there are companies or consultants you'd like me to talk to, just let me know.
Go to: Get More HR Clients.com/podcast and get in touch.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
Ben