Episodes
Wednesday May 01, 2024
Wednesday May 01, 2024
In the latest episode of "A Better HR Business" podcast, I had the pleasure of hosting Carolyn Shepherd, the founder and mentor at Emmeline.AI.
With over 20 years of experience in HR and a focus on supporting women impacted by AI job displacement, Carolyn shared valuable insights into leveraging AI to empower women in the rapidly evolving workplace.
In a wide-ranging discussion, Carolyn and I talked about:
✅ How Emmeline.AI supports women impacted by AI job displacement by providing key strategies and resources.
✅ The importance of AI policy for organizations, especially in regulated industries.
✅ The benefits and challenges of implementing AI in productivity tools, innovation, and the HR Business Accelerator.
✅ Emmeline leverages AI to provide resources and a safe space for women in non-technical roles to learn and discuss AI.
✅ Using storytelling to make AI relatable and helpful.
✅ Promoting Emmeline.AI through a strong LinkedIn presence.
✅ And much more!
You can find the podcast discussion on the Get More HR Clients website and on the Podcast: A Better HR Business LinkedIn page.
You can also find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.
Links:
Website: www.emmeline.ai
LinkedIn profile: www.linkedin.com/in/carolynjshepherd
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Apr 22, 2024
Monday Apr 22, 2024
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
I recently had the pleasure of speaking with Michael Barris.
Michael is a renowned speaker, best-selling author, and transformational speaking and storytelling coach.
Michael shared his expert advice on how to connect with audiences, enhance public speaking skills, and pave the way for more meaningful conversations.
In a wide-ranging discussion, Michael and I talked about:
✅ The power of storytelling in public speaking and its impact on connecting with audiences.
✅ How HR consultants and HR tech firms can leverage storytelling and public speaking to better understand their clients' pain points and challenges.
✅ The relationship between small talk, authenticity, and gaining access to closely guarded private information in a business context.
✅ “How to Become a Super Speaker”: The 7 principles for speaking with confidence and connecting with audiences.
✅ And much more!
Thanks, Michael!
Links:
-
Website: www.mikebarris.com
-
LinkedIn profile: www.linkedin.com/in/michaelbarris
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
HR BUSINESS GROWTH RESOURCES
- Get the new book - Grow A Successful HR Business Your Way
- Automated Lead-Generation Machine - On-Demand Masterclass & Workbook
- HR Business ChatGPT/AI Prompts Pack - ChatGPT Prompts Pack
- HR Business Planner - On-Demand Masterclass & Workbook
- How To Make Better Lead Magnets To Attract More Sales Leads - On-Demand Masterclass & Workbook
- Beat Your HR Business Blocks Course - Online Course
- Start Your HR Business - Coaching program
- Grow Your HR Business - Coaching program
- Consulting Services For HR Software And Consulting Firms: Consulting Services.
VISIT GET MORE HR CLIENTS
Want more clients for your HR-related consultancy or HR Tech business?
Visit the Get More HR Clients website for articles, newsletters, podcasts, videos, resources, and more.
Monday Apr 15, 2024
Monday Apr 15, 2024
In today's episode (see the video version on the Get More HR Clients website), Ben shares a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This is really good for generalist firms and consultants who don't want to 'niche down' or specialize in a particular industry or sector.
One easy way is to come up with a few ‘buyer categories’. This is just a list of your main customer categories with some background information to guide you.
All categories are different as they all have different needs, pressures, and frustrations.
For example, for Ben's HR consulting business, he divided his website into the following categories:
- HR Professionals in Mid-Large Companies
- Business Owner
- Office Manager/Administration
- External Consultant To Companies
- Student
- Other
Listen in to find out why.
How would you divide up your customer/client categories?
This episode will help you to target the right types of businesses and people within those companies.
It will help you understand their needs, wants, questions, and concerns (and what they don’t want).
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Wednesday Apr 10, 2024
Wednesday Apr 10, 2024
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
I recently had the pleasure of speaking with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition.
Good4Work is an HR tech company committed to leveraging Web 3 technology to tokenize skills, showcase employees' capabilities, and improve talent mobility while using blockchain to authenticate feedback data.
Here are some key takeaways from the episode:
✅ Good4Work's approach to talent recognition and skill mapping.
✅ Benefits and challenges of integrating blockchain technology into HR systems.
✅ Good4Work's competitive advantage and focus areas.
✅ Leveraging Web 3 technology to showcase employees' skills and improve talent mobility.
✅ Using thought leadership, LinkedIn lives, webinars, and events to educate the market about Web 3 and blockchain technology.
✅ And much more
Thanks, Geraldine!
Links:
-
Webpage: www.good4work.com
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Mar 25, 2024
Monday Mar 25, 2024
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode, we were kindly joined by Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, who shares insights into how their platform is revolutionizing HR data management by making complex data easily accessible and actionable.
From optimizing workforce scheduling to correlating training with performance, ZeroedIn is a game-changer for mid-sized organizations.
In a wide-ranging discussion, Keith and Ben talked about:
✅ The challenges in managing vast amounts of data in HR.
✅ The benefits of using a platform like ZeroedIn in aggregating and analyzing HR data across different siloed systems.
✅ How organizations can benefit from ZeroedIn's platform.
✅ Leveraging generative AI and large language models for data understanding.
✅ Using webinars to educate and engage potential customers.
✅ Keith’s advice on growing an HR business.
✅ And much more.
Thanks, Keith!
Links:
- Website: www.zeroedin.com
- LinkedIn profile: linkedin.com/in/keithagoode
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Mar 18, 2024
Monday Mar 18, 2024
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we were kindly joined by Mary Cullen, Managing Director of Insight HR.
Insight HR is an HR consultancy and outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland.
Mary joined Ben to talk about her journey from solo consultant to Managing Director of a thriving company offering various HR services to proactive employers all over Ireland.
In a wide-ranging discussion, Ben and Mary talked about:
✅ What does Insight HR do? How does the consultancy help employers in Ireland?
✅ How does Insight HR bring in work from new and existing clients?
✅ How do you know when to hire and how do you structure or restructure your operations as the business grows?
✅ What would you do if you had to double the business in one year?
✅ Any other business growth advice for other HR consultants?
✅ And much more.
Thanks, Mary!
Links:
- Mary Cullen: linkedin.com/in/marycullen-hr-director
- Insight HR: www.insighthr.ie
- The HR Room Podcast: www.insighthr.ie/podcast
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Mar 11, 2024
Monday Mar 11, 2024
In today's episode, Ben gives you permission to show off a little :)
That is, show off your HR-related expertise in sales meetings with potential new clients.
Most people in business have heard about the need to talk about both 'features' and 'benefits' when describing your product or service but, in HR consulting, that's not always enough.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
Ben takes you through a simple way to make your sales meetings a little more impactful.
He also explains the method via this entertaining scene featuring Marisa Tomei in My Cousin Vinny: https://www.youtube.com/watch?v=3nGQLQF1b6I
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Monday Mar 04, 2024
Monday Mar 04, 2024
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we are kindly joined by Amy Spurling, the CEO and co-founder of the employee lifestyle benefits platform, Compt.
Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most.
Seasoned executive with over 20 years experience in leadership roles at venture-backed companies ranging from early start-up phase through high growth and ultimately exit. Responsible for strategic planning, international expansion, team development and scale, finance and accounting, human resources, corporate governance, and risk management.
During her career so far, Amy has closed twelve rounds of debt and equity financing from venture firms and institutional sources totaling more than $200M. She also managed two acquisitions to close with values ranging from 10-30x revenue.
In a wide-ranging discussion, Ben and Amy talked about:
✅ What is Compt and how does it help employees and employers?
✅ The surprising range of lifestyle benefits possible using Compt.
✅ The challenges of marketing to HR buyers.
✅ Compt's main marketing methods (content marketing with impressive SEO results & partnering).
✅ Compt's Lifestyle Benefit Benchmarking Report.
✅ And much more.
Thanks, Amy!
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.
Monday Feb 26, 2024
Monday Feb 26, 2024
In today's episode, Ben shares an example of clever positioning for an (HR-related-ish) business and explains how you can strengthen your business positioning to win more new business.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
If you're in Ireland, check out 2468 Workplace Appreciation :)
While you're here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
To learn more or to join, visit: https://join.getmorehrclients.com/accelerator_summary_organic.
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE 'A BETTER HR BUSINESS' PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Tuesday Feb 20, 2024
Tuesday Feb 20, 2024
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their business; and how they help employers get the best out of their people.
In this episode of A Better HR Business, we are kindly joined by John Bernatovicz, Founder of Willory (HR & Payroll Staffing) and Author of HR Like A Boss.
John, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water.
As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John's passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.
In addition to his entrepreneurial success, John introduces a five-step business plan in "HR Like a Boss," empowering HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. The book, enriched with insights from over 40 HR professionals, instills confidence and enables HR professionals to approach their work with self-assurance and unwavering belief.
In a wide-ranging discussion, John and Ben talked about:
✅ Leveraging experience and expertise to successfully establish Willory as an HR-focused staffing firm and consulting practice.
✅ The power of people's role in the culture and success of Willory
✅ Challenges and opportunities in the HR and payroll industry
✅ What motivated John Bernatovicz to write "HR Like a Boss"?
✅ Features and benefits offered to the HR professionals by the HR Like a Boss community.
✅ John’s insight on using social media marketing to promote his book, community, and podcast.
✅ The importance of aligning messaging with one's brand and passion.
✅ And much more.
Thanks John!
For show notes and to see details of our previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out the HR Business Accelerator: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.