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HR marketing podcast which looks at how HR consultants and HR tech firms grow their businesses. Visit www.GetMoreHRclients.com.
Episodes

Apr 17, 2023
Apr 17, 2023
25 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Kartik Mandaville, the founder and CEO of Springworks, a Bangalore and Santa Monica-based HR technology startup that is building tools and products to simplify recruiting and help organizations engage and retain their employees.
Kartik graduated from Carnegie Mellon University, Pittsburgh with a Masters from the Language Technologies Institute, School of Computer Science focusing on Big Data, Machine Learning, NLP and Biotechnology. During this time there, he was part of the IBM Watson project and worked on genome analysis with machine learning.
Springworks prides itself on being an organization focused on employee well-being and workplace culture leading to the 100+ employee strength company being rated 4.9 on Glassdoor.
The product stack from Springworks includes:
- SpringRole — verified professional-profile platform backed by blockchain.
- SpringVerify — B2B verification platform
- SpringRecruit — a forever-free applicant tracking system
- EngageWith — an employee recognition and rewards platform that enriches company culture.
- Trivia — a suite of real-time, fun, and interactive games platform for remote team-building.
In a wide-ranging discussion, Kartik and I talked about:
- How Springworks helps employers to manage HR challenges.
- Springworks enables employees to ask questions related to HR, IT, or finance, and get answers quickly.
- The community of HR leaders and professionals developed through their podcast where they discuss HR issues and share solutions to problems.
- The marketing channels that have worked well for Springworks.
- And much more.
Thanks, Kartik!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Apr 10, 2023
Apr 10, 2023
37 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Sandrine Bardot from The Bardot Group and Compensation Insider who recently celebrated 10 years as a successful international compensation & benefits consultant for the Middle East & Asia.
In a wide-ranging discussion, Sandrine and I talked about:
- How Sandrine began her business life with a simple blog, Compensation Insider.
- How Sandrine helps large employers with their total rewards challenges.
- Interesting ways to offer consulting services.
- Sandrin'es Total Rewards advice for employers.
- How Sandrine developed her business and her marketing advice for people in HR businesses.
- And much more.
Thanks, Sandrine!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Mar 27, 2023
Mar 27, 2023
24 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Andrew Lawson from Just Ninety on how and why he pivoted from delivering only in-person corporate training to adding a whole new line of ready-to-go corporate training materials online.
Just Ninety is an L&D business focused on helping professional trainers shorten the design curve for online course creation, by providing ready-to-go training courseware.
Andrew: “Our vision is to see trainers enjoying more work-life balance. These premium 90-minute courses for trainers are perfect for leveraging time and money.”
Andrew has 25 years of experience as a facilitator and trainer, 15 years of experience as a coach and mentor, and is the founding director of Best Practice Consulting. Since starting Best Practice Consulting, Andrew has worked with hundreds of organisations. During this time, he has worked with many senior leadership teams to build purpose and unity, and embed organisational culture.
Andrew is an excellent facilitator, trainer, and consultant, dedicated to bringing results through tailored approaches. He possesses high-level group facilitation skills and is known for being people-focused, clear in his communication, and innovative in his workshop approaches. He is highly sought after for his facilitation and advisory skills. with senior leadership teams, intact work teams, and individuals.
The courseware designed by Just Ninety helps trainers to reclaim their time on designing training courses, which allows them to deliver more courses and generate more revenue.
In a wide-ranging discussion, Andrew and I talked about:
- The tumultuous journey of reinventing a training business during the pandemic.
- How Just Ninety started and whom it helps.
- Using the AGES model to shape the Just Ninety concept.
- The advantages of using ready-to-go courses.
- Just Ninety's marketing growth strategy.
- How L&D consultants, HR consultants, and other such businesses can partner with Just Ninety to add a new revenue stream and/or add value to their client engagements.
- Andrew's marketing advice for people in HR businesses.
- And much more.
Thanks, Andrew!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Mar 20, 2023
Mar 20, 2023
25 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Aaron Rubens, Co-Founder & CEO at Kudoboard, an appreciation tool teams in more than 10,000 organizations are using for special occasions, shout-outs, and everything in between.
Among other things, Kudoboard is often used as a replacement for the card that's passed around and signed on birthdays, work anniversaries, farewells, and more.
In a wide-ranging discussion, Aaron and I talked about:
- Why Aaron co-founded Kudoboard.
- Kudoboard as a workplace appreciation solution for special occasions, events, and shout-outs to bring people together and reinforce organizational values.
- The challenges of keeping users engaged and returning.
- How Kudoboard got its first customers and how the team markets the business now.
- Business growth advice for other businesses in the HR sector.
- And much more.
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Mar 13, 2023
Mar 13, 2023
14 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Gemma Alicia Long (MCIPD) who recently celebrated the first birthday of her consultancy: HR & Co.
Gemma is the Founder, Director of HR & Co which provides bespoke, expert, and friendly HR solutions and support for small businesses.
Gemma is a chartered member of the CIPD (Chartered Institute of Personnel & Development) and graduated from Coventry University with a Post-Graduate Diploma in Human Resources, Level 7.
Gemma has over 18 years of experience in senior HR roles supporting a range of industries including engineering, automotive, retail, education, Film and TV, and HR consultancy.
In a wide-ranging discussion, Gemma and I talked about:
- Why Gemma launched her HR consulting business (and how she felt at the time).
- How HR & Co helps employers.
- How HR & Co got its first few clients.
- The service structure and pricing model used by the business.
- How to differentiate HR & Co from the huge firms in the HR space.
- What the future holds for the business.
- And much more.
Thanks, Gemma!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Start for resources.

Mar 6, 2023
Mar 6, 2023
19 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Natalie Hirsch, Head of Strategy & Operations at a rapidly-growing HR Tech company called DreamTeam, based in Tel Aviv.
DreamTeam is developing the next generation of HR platforms with a focus on customization, analytics, and data visualization. With all your data, tools, and processes in one place, the DreamTeam platform helps you work faster and more flexibly than ever before - "From Processes to People - Build your DreamTeam."
In a wide-ranging discussion, Natalie and I talked about:
- What is DreamTeam and how does it help employers and HR teams?
- What changes has the business been through in product development?
- Is the HR Tech market too crowded for another HR software platform?
- The helpful modular approach that DreamTeam is using.
- How Natalie and the team have been doing to grow the business and what they will be doing next (including LinkedIn advertising and partnering with other HR businesses).
- And much more.
Thanks, Natalie!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.getmorehrclients.com for resources.

Feb 27, 2023
Feb 27, 2023
25 min
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
Today I'm joined on the show by Robin Choy From HireSweet CRM to talk about how he and the team are growing a talent acquisition software business.
In a wide-ranging discussion, Sophia and I talked about:
- What is HireSweet CRM and how does it help employers and recruiters?
- How did Robin and the team start the business and how did it pivot and prosper during the pandemic?
- The helpful marketing & information resources provided to employers and recruiters by HireSweet CRM.
- What have Robin and the team been doing to grow the business?
- And much more!
Thanks, Robin!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.getmorehrclients.com for resources.

Feb 23, 2023
Feb 23, 2023
16 min
Today I'm walking you through the latest Human Times Insight Report to look at the exact topics that business executives & HR leaders are interested in right now.
The Human Times newsletter is a popular daily HR newsletter for over 30,000 senior HR & Leadership professionals around the world.
The Human Times Insight Report from IndustrySlice takes a deep dive into the stories, topics, and sponsor content that their senior HR community is engaging with each month. The report is full of audience insights for marketers to help them strategize and plan future campaigns.
In this review of the (January) Audience Insight Report we'll look at:
- The Top 5 topics and formats performing best for sponsored HR resource assets
- A breakdown of senior roles clicking through to content
- The Top 10 topics and news stories which are resonating amongst HR professionals globally
- Which senior roles are clicking on sponsored content in the HR space
- The Top 20 companies using The Human Times to get their daily HR news from the Human Times within their HR department
- Top New Companies signing up to The Human Times in January and reading regularly
You can request a free copy by emailing sales@industryslice.com.
Reference from the show: HR Business Accelerator.
To see the list of topics as well as all the details of my podcast guests, check out the show notes here:
www.GetMoreHRClients.com/Podcast
WANT MORE CLIENTS?
Want more clients for your business?
Check out: www.GetMoreHRClients.com/Services.
You can find the show here on iTunes, on Spotify, on Google Podcasts, on Stitcher, and on other podcast players.
WANT TO START YOUR OWN HR BUSINESS?
Ready to launch your own business in the HR sector?
Check out: www.GetMoreHRClients.com/Services.

Feb 20, 2023
Feb 20, 2023
29 min
Today I'm joined on the show by Reuben Swartz, Founder of Mimiran, a fun "anti-CRM" for solo consultants who hate 'selling' but love serving clients. He’s also the host and “Chief Nerd” of the Sales for Nerds podcast.
Reuben considers himself a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.
Reuben has blended his computer science expertise with his experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when letting go of misleading beliefs about sales and marketing.
Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals.
In a wide-ranging discussion, Reuben and I talked about:
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What is Mimiran and how it can help you develop your business?
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How Mimiran is making the experience of getting to the lead magnet easier than other CRM tools.
-
Mimiran helps businesses have more conversations with new leads and existing contacts.
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How to automate proposals and track referrals using Mimiran (it's available on any device).
-
And much more.
Thanks, Reuben!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Visit www.getmorehrclients.com for resources.

Feb 13, 2023
Feb 13, 2023
32 min
Today I'm joined on the show by Nikki Rausch, CEO and Founder of Sales Maven, an organization dedicated to authentic selling.
Nikki integrates her 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, sharing with her clients the same approaches that led to her shattering sales records in her industry and receiving multiple “top producer” awards along the way.
A business degree from the University of Washington and her master certification in Neuro-Linguistic Programming mesh perfectly to create a powerful foundation upon which Nikki built tremendous sales skills and now provides enormous benefits for her clients.
An engaging and sought-after speaker, she shares the secrets of her sales success through illuminating keynote addresses and business-changing workshops.
Nikki’s three popular books are available on Amazon. And her podcast, Sales Maven, can be found on your favorite podcast platform.
I asked Nikki to share her advice on how HR-related consultants can run better sales meetings.
We discussed:
- How to prepare for a meeting: milestones, structure, frame.
- Asking the right questions helps you put together a proposal for your client
- The trap of providing free advice
- How to build the five-step process of the selling
- Mistakes to avoid in a meeting: projecting limiting beliefs and "hallucinating"
- How asking the right question can earn you business
- And much more.
Thanks, Nikki!
For show notes and to see details of my previous guests, check out the podcast page here:
www.GetMoreHRClients.com/Podcast
WANT MORE CUSTOMERS OR CLIENTS?
Want more clients for your HR-related consultancy or HR Tech business?
Check out: www.GetMoreHRClients.com/Services.
WANT TO START AN HR BUSINESS?
Want to launch your own consulting business in the broad Human Resources sector? Visit www.getmorehrclients.com for resources.
